Direct Marketing Manager - Community Fundraising
Employer: RSPB
Location: Flexible in UK.
Temporary: 12 month contract, maternity cover
Working hours: Full time, 37.5 hours per week
Salary: £33,027.00 - £35,259.00 Per Annum
Closing date: 23:59, Sat, 1st Nov 2025
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The Community Fundraising team is looking for a Direct Marketing Manager (maternity cover), who will support our work in developing, promoting, and analysing our portfolio of Community Fundraising products to attract new and diverse audiences to raise vital funds for nature.
The post holder will support the launch of our Do It Yourself (DIY) fundraising product, as well as supporting In Aid Of (IAO) fundraising activity across the UK. The role will support marketing requests across all new and existing Community Fundraising products and campaigns. The role requires a proficiency in data analytics and a track record in responding to trends and sector best practice.
You will have experience in direct marketing and be proficient in delivering multi-channel campaigns in a fast-paced environment. This role also requires an in depth knowledge of direct marketing techniques including testing, profiling, segmentation, return on investment analysis, cost per contact. You will have experience in managing multiple projects and budgets, as well as a track record in excellent stakeholder management. An understanding of Community Fundraising developments and best practice would be advantageous.
The ideal candidate will be driven, creative and possess excellent attention to detail.
Essential skills, knowledge and experience:
Degree educated or equivalent experience in a direct marketing role
Excellent understanding of the steps involved in planning and delivering multi-channel direct marketing campaigns
Direct marketing sector developments, legal requirements and best practice
In depth knowledge of direct marketing techniques - testing, profiling, segmentation, return on investment, cost per contact etc. to achieve the most effective campaign results
Charity sector developments and best practice
Excellent communication skills to elicit great team working to deliver campaigns
Ability to inspire others
Comfortable with analysis and metrics to constantly improve campaign performance
Excellent attention to detail
Interpreting data and trends, with the ability to analyse and report on results
Desirable skills, knowledge and experience:
Has worked in environment/conservation
Has worked in not-for-profit/charity
This is a 12 month Fixed Term, Full-Time maternity cover role for 37.5 hours per week.The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.
As part of this application process you will be asked to complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.
We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application. Contact us to discuss any additional support you may need to complete your application.
The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.
This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.
Before applying for this role, we recommend reading through the candidate guidance notes attached to the top of this advert.
Please note that we are actively recruiting for this vacancy, and reserve the right to close once sufficient applications have been received.
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