Brand Assets Manager - Digital Asset Management
Employer: RSPB
Location: Flexible, anywhere in the UK
Temporary: Fixed-Term for 12 months
Working hours: full-time role for 37.5 hours per week.
Salary: £33,027.00 - £35,259.00 Per Annum
Closing date: 26/11/2025
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Introduction
We are seeking an experienced Asset Manager to own the transition to a new, user-centred Digital Asset Management (DAM) system, Bynder, at a pivotal moment in our modernisation journey.
Working with the Senior Product Manager for Brand Systems, you'll ensure Bynder evolves to meet user and organisational needs, acting as our central hub for visual brand assets. You'll support data migration, contribute to metadata and tagging strategies, and help improve our current processes to strengthen the Brand & Marketing team's vision and responsibilities.
You'll work closely with our communications teams, as well as colleagues across the organisation in frontline science, membership and fundraising roles. You'll also manage and support relationships with creative and strategic partners to make sure our systems deliver imagery that reflects the breadth of our conservation work and the diversity of the communities we represent for nature.
This is a new role with the opportunity to shape how we look after one of our most important resources, our brand visual identity, and to help colleagues across the organisation make the most of it.
Key ResponsibilitiesAct as the day-to-day product owner for Bynder, configuring permissions and workflows.
Maintain a simple backlog of user feedback and system developments, prioritising improvements in line with brand and organisational goals.
Support the configuration and ongoing optimisation of Bynder to meet internal user needs across brand, marketing and communications teams, as well as the wider organisation and creative and commercial partners.
Develop and implement, and continually improve, metadata schema, tagging conventions and folder structures that reflect brand priorities and user needs.
Help apply and maintain a curation strategy aligned to our core brand themes and communication needs.
Help deliver team training on Bynder across brand, marketing and communications, supporting teams to become both fluent users and champions of the new DAM.
Provide guidance, documentation and onboarding for users across the organisation.
Act as the first-line system administrator for Bynder during rollout, focusing on permissions, workflows and approval processes in collaboration with colleagues in Digital Data and Technology.
Collaborate with colleagues in Brand & Marketing, Digital Data and Technology, Information Governance and Equality, Diversity & Inclusion to ensure a smooth transition from the legacy platform to our new technology strategy with deep consideration for our values and behaviours as an organisation.
Essential skills, knowledge and experience:
Proven experience working with Bynder or other enterprise-level Digital Asset Management systems.
Experience designing metadata and asset categorisation strategies.
Strong understanding of asset lifecycle, curation, rights management and taxonomy.
Understanding of asset value in both strategic and commercial contexts, including how to compete or compare against commercial photo libraries.
Experience managing transitions or migrations between digital platforms.
Confident communicator, able to act as the voice of the user, collaborate across teams and translate user needs into platform structure.
Meticulous attention to detail and strong organisational skills.
Understanding of branding, content workflows, and the needs of creative or communications teams.
Desirable skills, knowledge and experience:
Previous experience in brand, marketing, content operations or product ownership, particularly where digital asset management or creative workflow systems were involved.Familiarity with onboarding and training content creators or comms staff on digital tools including creating training materials.
Knowledge of creative file formats (e.g. image, video, design assets) and usage rights.
This is a 12 month Fixed-Term, Full-Time role for 37.5 hours per week.The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.
We are looking to conduct interviews for this position from 8 December 2025. For further information please contact justin.coleman@rspb.org.uk
As part of this application process you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.
We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application. Contact us to discuss any additional support you may need to complete your application.
The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.
The RSPB is a licenced sponsor. This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.
Before applying for this role, we recommend reading through the candidate guidance notes attached to the top of this advert.
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