Marketing Assistant
Employer: Twinkl
Location: Office, Hybrid, Remote
Working hours: Full time, 37.5 hours per week
Salary: £24,500-£28,190 per annum
Closing date: 22/11/2025
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Location: Office, Hybrid, Remote
Annual Salary: £24,500 - £28,190
Hours of work: 37.5hrs
Contract: Permanent
Hiring Manager: Katie Rose
Recruiter: Will Thom
At Twinkl, we are committed to supporting those who teach by ensuring that our content meets the exceptional quality standards that our customers deserve. With a mission to inspire and empower teaching and learning. Ensuring we have high-quality, educationally aligned images is a key part of our brand style and offering.
Job Overview:
Are you passionate about digital marketing, community building and content creation? We’re looking for a proactive, creative and organised Marketing Assistant to join Twinkl’s growing B2B Marketing team to support our Subject Lead marketing activities.
This role is perfect for someone with a marketing or communications background who is eager to develop their skills in email marketing, social media engagement and campaign management in B2B marketing.
You’ll report to the Segment Manager (Subject Leads) and play a key role of raising the profile of Twinkl’s offer with this important segment. You’ll have grow an online community of subject leaders and thought leaders, promoting Twinkl’s resources and events to drive engagement and customer loyalty.
Key Responsibilities:
Build and manage the social media presence of the Subject Leads segment across LinkedIn, Twitter/X, Instagram and Facebook, identifying and testing new platforms as appropriate.
Plan, develop and deliver engaging multimedia and written content.
Support the creation and coordination of a content calendar for Subject Leads activity and manage campaign tactics activations.
Write compelling brand-aligned copy for B2B marketing campaigns and activities, including social media, blogs, and email.
Engage with online communities by responding to comments and messages and building relationships with relevant influencers, educators and content creators.
Support with the production of regular newsletters and blogs.
Analyse and report on social media and content performance to guide ongoing strategy and improvement.
Collaborate closely with editors, designers and segment stakeholders to align messaging and ensure consistent branding.
Qualifications and Skills:
We’re looking for someone with a marketing mindset and a passion for communication. You may have worked in marketing, social media or communications roles previously and be looking for the next step in your career.
Experience in marketing, communications, digital content or social media management.
Excellent copywriting and communication skills.
Confidence using social media tools and platforms.
Experience using content creation tools such as Canva, editing apps or scheduling tools.
Organisational and time management skills.
A self-starter with curiosity and an eye for detail.
A data-driven approach to decision-making and performance tracking.
An interest in the education sector is a bonus, but not essential.
KPIs:
Community growth
Engagement
Event attendance
Community-sourced leads
Platform conversion lift
If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
Quarterly company awards programme
Seasonal events
Referral scheme
Cervical and Prostate screening
Company sick pay after 3 months of service
After probation - cycle-to-work scheme
Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
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