Head of Marketing
Employer: NCT
Location: Homebased with regular travel to London to meet with partners, suppliers and team
Temporary: Fixed Term Contract (Maternity Cover)
Working hours: 35 Hours per week
Salary: £52,000 per annum
Closing date: 2nd August 2026
-
About The Role
This is an exciting opportunity to lead NCT’s marketing through an important period of growth, change and brand development.
As Head of Marketing, you’ll lead our integrated marketing function, with a clear focus on driving income growth, particularly through course bookings, strengthening how parents see and experience NCT, and supporting wider revenue generation through partnerships.
You’ll bring together brand, content, campaigns and performance marketing so that our activity is more coordinated, audience-led and commercially focused. Working closely with colleagues across Parent Services, Fundraising, Digital Product and the wider organisation, you’ll make sure marketing plans are clearly connected to the outcomes that matter - from first awareness through to booking a course and beyond.
You’ll also play a key role leading NCT’s Content Studio: a central in-house function designed to deliver high-quality, consistent and effective content across our website, social media, email, campaigns and other channels.
This is a senior leadership role for someone who can balance strategic thinking with practical delivery, brand building with commercial performance, and creativity with clear measurement and accountability.
Your role will include:
Leading a commercially focused marketing strategy that drives course bookings, supports partnership income and strengthens NCT’s visibility with parents.
Setting clear campaign cycles and making sure paid, owned and earned channels work together as a coordinated system.
Acting as guardian of NCT’s brand, ensuring clarity, consistency and integrity across marketing, communications and wider organisational activity.
Leading NCT’s Content Studio, making sure content is high quality, accessible, audience-led and aligned with our brand, messaging and tone of voice.
Overseeing marketing performance, including paid media, agency relationships, campaign KPIs, budget management and reporting.
Using insight, performance data, brand tracking and parent feedback to improve marketing activity and support better decisions.
Building strong relationships across NCT, helping teams work together effectively and reducing silos around shared priorities.
Leading and developing your team with clarity, trust and clear expectations, creating the conditions for people to do their best work.
Supporting a culture of inclusive, values-led leadership where fairness, accessibility, collaboration and trust are reflected in how decisions are made and work is delivered.
About You
You’ll be a strategic, commercially minded marketing leader who understands how to turn insight into action and activity into measurable results.
You’ll be confident leading integrated campaigns, managing budgets and using performance data to make decisions. You’ll understand how brand, content, audience insight, digital channels and commercial outcomes connect, and you’ll be able to bring those elements together in a clear, focused and practical way.
You’ll also be someone who can create pace without creating confusion. You’ll set direction clearly, help people prioritise, and give teams the confidence to move forward. You won’t wait for everything to be perfect before making progress, but you’ll have the judgement to know where quality, consistency and risk need careful attention.
Alongside this, you’ll be a collaborative and inclusive leader who enjoys working across an organisation, building strong relationships and helping others see how marketing can support shared goals.
You’ll bring:
Experience of leading integrated marketing activity that supports income growth, customer acquisition or commercial performance.
Strong understanding of brand, content, campaigns and channel planning, including how different channels work together.
Confidence using data, insight and performance reporting to shape strategy and improve activity.
Experience managing budgets, forecasting spend, and making decisions about return on investment.
Strong judgement, with the ability to balance brand building, income performance, audience needs and organisational priorities.
The ability to lead teams through delegation, coaching and clear decision-making.
A proactive, improvement-focused approach, with confidence introducing new ways of working and helping teams become more forward-looking.
Excellent stakeholder engagement skills and the ability to work well across boundaries.
Strong emotional intelligence, resilience and judgement, particularly when working through change or ambiguity.
A commitment to NCT’s purpose, values and ambition to be there for every parent.
Our Benefits – What we offer you
We value our team and offer fantastic benefits to support your well-being and professional growth:
30 days annual leave (excluding Bank Holidays)
Pension matched up to 5%
Flexible working options to suit your lifestyle
Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more
Cycle to work scheme to support sustainable commuting
Life Assurance for peace of mind
Free eye test for all staff, with further discounts
Blue Light discount card
How to apply
At NCT, we’re committed to fostering an inclusive and diverse workforce. If you need reasonable adjustments during the recruitment process or within your role, please let us know - we’re here to support you. Ready to make a difference? Apply now and be part of something truly special.
If you would like to apply for this position please submit a CV and covering letter, outlining why you are interested in the role and why you think your skills, experiences and competencies are a good fit - in particular focus on the essential criteria.
The Work From Home Hub is dedicated to finding and sharing remote and hybrid job opportunities across the UK. The content available on theworkfromhomehub.co.uk is intended for general informational purposes only. While we strive to ensure the information provided is accurate and reliable, we make no guarantees or warranties, expressed or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of the information presented on our site.
Whether you are looking to change careers, advance in your current role, navigate workplace challenges, or return to work after a break, I can give you expert guidance and practical strategies to help you achieve your goals.
Visit Victoria-Hopkins.com for more information
This page may contain adverts for products and services tailored to those seeking homebased roles or already working remotely. These adverts help The Work From Home Hub source and share more job opportunities to our community. Support our mission - become a partner today.