Content Writer - Poker & Casino
Employer: WPT Global
Location: Remote role with occasional company meet ups
Working hours: Full time, with no fixed hours tying you down.
Salary: Not listed
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🃏 About WPT Global
Since WPT’s inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.
Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that’s as exhilarating to spectate as it is to play, regardless of one's expertise.
📎 The Role
We’re searching for a talented and detail-oriented Content Writer with a strong background in gambling content and a deep understanding of both poker and casino. You’ll be responsible for creating persuasive promotional copy and high-performing SEO content that resonates with players and drives performance across our platforms.
You’ll split your time between:
50% Promotional Content (CRM, bonus pages, in-app messaging), and
50% SEO-Focused Content (blogs, guides, landing pages).
If you’re a recreational or former professional poker player, that’s a big plus — your expertise will help us create content that truly connects with our community.
Requirements
Native-level English writing and editing skills.
Proven experience writing iGaming or gambling content (poker and casino).
Demonstrated understanding of SEO best practices and content strategy.
Experience writing for CRM, promotions, and digital campaigns.
Sharp attention to detail and an ability to meet tight timelines with high-quality output.
Self-motivated, organised, and confident managing multiple tasks simultaneously.
Bonus: Experience as a recreational or professional poker player.
Key Responsibilities
✏️ Promotional Content (50%)
Write conversion-driven content for CRM emails, bonus pages, landing pages, and in-app messages.
Collaborate with Marketing, Product, and Design teams to create clear and compelling copy across banners, T&Cs, and promotional assets.
Ensure brand tone and voice consistency across all touchpoints.
🌐 SEO Content (50%)
Write evergreen and optimised blog articles, guides, and landing pages.
Update and refresh existing content to improve rankings and user engagement.
Understand and apply SEO tools like SEMrush to enhance content effectiveness.
Monitor SERP trends and competitor strategies to stay ahead.
Work closely with the SEO team to align with the broader content strategy.
Support localisation and regional adaptation of content as needed.
♠️ Poker Expertise
Use your in-depth knowledge of poker to produce authentic and credible content tailored to our player community.
Collaborate on poker-specific campaigns and contribute to long-form evergreen content that reflects the game’s depth and nuance.
We’re looking for someone who has genuinely played poker – not just casually with friends, but as a serious and knowledgeable participant in the game.
Benefits
Competitive Salary
Quarterly Performance Reviews: Regular check-ins leading to even more bonuses.
Uncapped Bonuses: For our top-performing champs, the sky’s the limit.
Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.
Conference & Event Attendance: Get front-row seats to industry-leading events.
Company Meet-ups: Sometimes digital handshakes turn into real ones.
Tech Setup Budget: Kickstart your home office with the right gear on us.
Monthly L&D Hours: We invest in your growth and skills upgrade.
Empathetic Culture: We believe in doing the best work with care and understanding.
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