Social Media Officer (Surrey)
Employer: Samaritans
Location: Hybrid: Homeworking and Surrey office working. In-person working: Meeting in person and working collaboratively are things we value. We work in person around 2 days or more per month
Temporary: 12 month fixed term contract (maternity cover)
Working hours: Full time (35 hours)
Salary: £31,000 - £33,000 Salary per annum, plus benefits and £1000 on call allowance
Closing date: 13/04/2026
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We’re looking for an interim Social Media Officer to lead on engagement with our online communities. This is an exciting 12 month opportunity to shape the social media presence for Samaritans across a range of channels and join a high performing team.
In this role you’ll monitor and respond to a wide range of enquiries over our social media platforms. You will be responding to those who have used our services or are struggling with their mental health, so the ability to communicate with sensitivity and empathy is key.
You'll help colleagues across the organisation feel confident in how they use social media and play a vital role in ensuring our content and conversations reflect our brand and tone of voice. You will develop and maintain social media guidelines and standard response templates, as well as providing training and support when needed.
You’ll also take the lead with our moderation agency to ensure the safety and wellbeing of our audiences, through quality checking and continuous improvement.
If you’re an experienced Social Media Officer, who is passionate about meaningful online engagement, then we’d love to hear from you.
Contract terms:
£31,000 - £33,000 Salary per annum, plus benefits and £1000 on call allowance
12 month fixed term contract (maternity cover)
Full time (35 hours)
We are passionate about flexible working, talk to us about your preferences
Linked to our Ewell (Surrey) office
In-person working: Meeting in person and working collaboratively are things we value. We work in person around 2 days or more per month
What you'll do:
Monitor Samaritan’s social media channels, ensuring content is appropriate for audiences
Develop, maintain and update standard response templates and moderation guidelines
Provide timely, appropriate responses to a wide range of people engaging with Samaritans over social media
Develop social Q&As for key campaigns, policy positions and news events in collaboration with other teams
Provide advice, support, and training to branches and volunteers managing their own communities via social media
Work closely with our moderation agency, ensuring adequate out of hours coverage and quality check responses
Analyse audience engagement and feedback to identify trends and areas for improvement
What you’ll bring:
Experience of working on social media for a cause, campaign or high-profile brand, or in communications or marketing
Great digital copywriting skills
Strong understanding of digital marketing channels and techniques
Experience in responding to a varied range of enquiries via social media
Creative approach to creating and publishing digital content
Ability to communicate sensitively, particularly around issues involving mental health and suicide
Awareness of campaigns, news and trends within the charity sector and social media
Ability to build strong working relationships with internal and external stakeholders
Familiarity with Sprout Social (desirable)
Experience working with volunteers or within the charity sector (desirable)
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