Social Media Marketing Strategist
Employer: Hungry Minds
Location: Remote - Europe
Working hours: Full time
Salary: Not listed
-
About Hungry Minds:
Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment. Since our founding, we have sold over 280,000 copies of our debut publication, The Book: The Ultimate Guide to Rebuilding Civilization, generating $20M in sales in 2024 alone. As we expand beyond books into puzzles, games, toys, and interactive experiences, we remain focused on creating work that engages, challenges, and resonates on a deeper level, building a brand that shapes the future of learning, creativity, and discovery.
💰 Our Growth:$1M revenue in 2023 (Aug - Dec)
$20M revenue in 2024
🎯 Our Goal:
$50-70M revenue target for 2025
Role Overview
The SMM Strategist will be responsible for developing and executing a comprehensive social media strategy for Hungry Minds and selected client projects. This role requires a combination of strategic thinking, creative direction, analytical skills, and deep understanding of how content performs across platforms.
You will shape brand narratives, manage content funnels, and ensure our social presence is consistent, engaging, and aligned with business goals.
Key Responsibilities
Develop and implement the overall social media strategy for Hungry Minds and client accounts.
Analyze audience behavior, competitors, and platform trends to identify growth opportunities.
Build content funnels aimed at engagement, reach, and conversion.
Create and oversee content plans, posting calendars, and campaign concepts.
Define and maintain brand tone of voice across platforms (Instagram, TikTok, YouTube, LinkedIn, X).
Collaborate with designers, copywriters, videographers, and performance specialists.
Set measurable KPIs and monitor results—reach, ER, follower growth, lead generation.
Optimize strategy based on analytics and performance insights.
Manage influencer partnerships, collaborations, and special social media projects.
Ensure consistency of visual style and content quality.
Requirements
3+ years of experience in SMM strategy or digital marketing roles.
Strong understanding of social media platforms, algorithms, and best practices.
Experience building SMM strategies from scratch.
Ability to analyze metrics, form hypotheses, and optimize content performance.
Creative mindset with strong storytelling and brand-thinking skills.
Excellent communication and project management capabilities.
Experience working with creative teams and managing content production.
English — upper-intermediate or higher.
Nice to Have
Experience in performance marketing or paid social.
Experience with influencer marketing campaigns.
Knowledge of digital analytics tools (Meta Analytics, TikTok Analytics, Google Analytics).
Background in agency or creative studio environment.
What We Offer
Work with an international creative company and global projects.
Freedom to shape strategy and bring your ideas to life.
Collaborative creative team and supportive leadership.
Flexible schedule and remote-friendly environment.
Opportunities for growth within the marketing department.
The Work From Home Hub is dedicated to finding and sharing remote and hybrid job opportunities across the UK. The content available on theworkfromhomehub.co.uk is intended for general informational purposes only. While we strive to ensure the information provided is accurate and reliable, we make no guarantees or warranties, expressed or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of the information presented on our site.
This page may contain adverts for products and services tailored to those seeking homebased roles or already working remotely. These adverts help The Work From Home Hub source and share more job opportunities to our community. Support our mission - become a partner today.
