SEO Specialist
Employer: School Jotter
Location: Remote / Work from Home
Salary: £25,000 – £28,000 depending on experience
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School Jotter is one of the UK’s leading providers of school websites and digital learning platforms. Thousands of schools use our products to engage parents, support teaching and learning, and meet the latest Ofsted and DfE website compliance standards.
We’re now looking for a talented SEO Specialist to join our growing marketing and digital team. You’ll help drive online visibility for School Jotter and our suite of EdTech solutions — ensuring schools find us when searching for websites, compliance tools, and digital learning platforms.
Your mission? Increase our search visibility, grow organic traffic, and convert more schools into happy long-term customers.
Key Responsibilities
Plan and execute SEO strategies to increase organic visibility across Google and Bing.
Conduct keyword research and on-page optimisation for landing pages, blog posts, and campaigns.
Audit and improve site performance, Core Web Vitals, and technical SEO health.
Work closely with content creators and developers to implement SEO best practices.
Analyse and report on SEO performance, rankings, and conversion metrics.
Stay up to date with search engine algorithm updates and SEO trends.
Contribute ideas to improve School Jotter’s overall digital marketing and inbound strategy.
What We’re Looking For
Proven experience managing SEO for websites or digital products.
Strong understanding of on-page, off-page, and technical SEO.
Confident using tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog.
Ability to perform keyword research and create SEO content briefs.
Knowledge of HTML, metadata, and structured data markup.
Analytical mindset with attention to detail and problem-solving ability.
Excellent communication skills and ability to work collaboratively across teams.
Desirable (But Not Essential)
Experience in the education or SaaS sectors.
Knowledge of content strategy, link-building campaigns, or local SEO.
Familiarity with Google Tag Manager and conversion tracking.
Understanding of accessibility, page speed optimisation, and schema markup.
What We Offer
Competitive salary (£25,000 – £28,000 depending on experience).
Hybrid and remote working flexibility.
Opportunity to work on products used by thousands of schools across the UK.
Career progression, SEO training, and continuous learning opportunities.
A friendly, supportive, and collaborative team culture.
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