Employer: Pinpoint
Location: Fully remote and UK based, with London coworking sessions, quarterly strategy days, and the occasional industry event.
Working hours: Full Time
Salary: Not listed
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Hi 👋 I'm Emily, Director of Growth Marketing at Pinpoint.
We build and sell software that helps in house recruitment teams attract, hire and onboard the right people. We're a team of about 100 across the UK and the US, with a mature product, strong product market fit and happy customers.
Pinpoint ships fast. Our product team releases new features every few weeks, and some of them change how we talk about the whole product. That pace is one of our biggest advantages, but only if customers, prospects, and our own team actually hear about it. Today most launches get positioned after they've gone live, so good work lands late and quietly.
We need one person to close that gap and be the connection between Product and the rest of the company. That's why we're hiring a Senior Product Marketing Manager. You'll know what's coming before it ships, decide how each feature is positioned, and make sure every launch is ready on day one. That way Sales can sell it and customers adopt it.
What you should know up frontFully remote and UK based, with London coworking sessions, quarterly strategy days, and the occasional industry event.
You'll join a marketing team of 6, including you, covering growth, content, customer marketing, events, and marketing ops. You report to me, and as our sole dedicated product marketer, you'll set how product marketing works here.
The pace is the hard part. Something meaningful ships most weeks, so you'll be working ahead of the roadmap, chasing dates and detail with product managers, and deciding which launches get a big push and which get a light touch.
The team runs the website, customer campaigns, and events, and Sales owns the deck. You set the positioning and the plan (what's launching, what we call it, why it matters, and who does what), and make the core launch pieces yourself, from the launch copy and one pager to the enablement pack and whatever else the campaign needs.
We're AI forward. Everyone here uses AI every day to research, write, and build faster, and we'd expect you to bring that into how you plan and make launches.
Our values actually matter here. We hire people who reflect them in how they work, collaborate, and make decisions.
What you'll do
Feature level positioning. Own how we describe every significant feature: what it is, who it's for, the problem it solves, what we call it and how it compares. Bring a clear recommendation to Product and leadership, take their input, then make the call, and keep it consistent everywhere it shows up.
Outcome based stories. Translate what we ship into the results customers get, tying features together to show what's possible, backed by proof points and customer stories.
The Product and Marketing relationship. Sit close enough to Product that nothing is ever released as a surprise. Live in the roadmap in Fibery, read the specs and early designs, keep dates honest with product managers, and decide which launches get a big push and which get a light touch.
Launch planning and execution. Plan and run each launch with the rest of marketing: agree the customer adoption plan with our customer marketer, brief content on feature and integrations pages, and line up events, podcasts and social. Then keep good features in market so they don't fade after a week.
Sales enablement. Give Sales what they need to sell what's new: messaging, talk tracks and enablement packs, plus briefs to keep the sales deck current.
Company wide product awareness. Make sure everyone who talks to customers (Sales, CS, Implementation, Support) knows what's shipped, why it matters and how to talk about it, and be the source of truth for product messaging: after every priority release, flag what's out of date and get it fixed.
Making the pieces. Make what plays to your strengths yourself (product video, social, ad creative, simple designs, launch copy) and brief the rest. If you're great at one of them, it's yours.
What you'll bring
Product marketing experience in B2B SaaS, with features positioned and launched end to end and the work to show for it.
Launch and campaign management experience: a track record of running launches across lots of people (product, content, sales, customer marketing), with briefs that bring the work back right first time.
Technical depth: comfortable getting into how the product actually works, and able to explain technical features simply to any audience.
Startup or scale up experience: small teams, few handoffs, and the drive to set up, plan and deliver a goal without hand holding.
Strategist and doer in the same day: writing the positioning in the morning and making the launch banner in the afternoon. No need to be a designer, but good taste and the skills to make a banner, slide, page or short video that looks right.
Embedded early with product teams: in the roadmap and the specs before anything ships, and able to turn a spec, a roadmap entry or a rough demo into positioning people actually use.
The judgement to stop and ask why: what a launch is meant to achieve, whether it's working, and when to change course.
Writing that's a real strength: clear, simple and straight to the point. Plain copy over clever copy, fewer words over more, and a high bar for quality in everything that goes out.
An AI forward way of working: using AI every day to research, write and make things faster, even building simple tools to make launch assets.
You may not enjoy this role if
You'd rather write the strategy than ship the launch
You need a big team, a designer or an agency to get things out the door
You can't get to London for quarterly strategy days and in person meetings
What we offer
We want Pinpoint to be the best place you've ever worked, somewhere you feel valued, supported and excited to grow. Here's what you get:
Comprehensive healthcare: excellent medical, dental and vision coverage for you and your family
Unlimited holidays: take the time you need to rest and recharge
Mental health support: unlimited, immediate access to professional counselling via Spill
Retirement contributions: 401k or pension contributions depending on your location
Remote first: work where you're most productive, with flexibility and trust as the default
Equity with real upside: share in the long term value you help create
Fully paid parental leave: up to 16 weeks of paid leave for new parents
Learning budget: annual funds for courses, books or anything that supports your growth
A detailed overview of our benefits is here.
What you're wondering
Who will I work with? Me, our product managers, our sales team, and the rest of marketing: customer marketing, content and growth.
What tools will I use? Fibery for the roadmap, Figma, Notion, Descript, Contrast for webinars, HubSpot, Webflow, Canva, Google Slides, and AI tools to move faster.
What does success look like in year one? Every significant launch has its positioning and plan in place before it goes live. The features you launch get adopted, AEs talk about them, and they show up in the numbers: more expansion and better retention from customers using what we've built. People across Pinpoint know what's in the product, leadership no longer gets pulled into positioning meetings, and product marketing is a function people trust.
About Pinpoint
We’re changing the way companies hire, and rewriting the rules of recruitment.
We’re a high-growth HR tech company building software that makes hiring faster, fairer, and more human, fixing the broken processes that make it hard for great candidates and great companies to find each other.
Founded in 2018, we bootstrapped our way to 500+ customers and £5M ARR before raising private equity funding in 2023 to support our next stage of growth. Today, we’re 93 people across six countries, serving more than 1,000 organisations worldwide. We scale deliberately, with sensible unit economics and no layoffs, because we’re building for the long term, not the next funding round.
Our product is deep and configurable enough to support complex hiring workflows, yet simple enough for teams to love using every day. That balance is what makes Pinpoint different. We back it up with genuine care, including fast (under 90 seconds) support from real people who know the product.
Our culture is built on genuine transparency and values we actually use to make decisions. Even as we’ve moved past early-startup noise, everyone here still shapes how we operate, taking ownership, staying curious, and solving problems proactively. As we scale, we balance structure with flexibility while holding ourselves to a high bar for respect and kindness.If you’re excited by meaningful problems, high ownership, and working with smart, kind teammates, we’d love to hear from you.
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