Growth Marketing Executive
Employer: Twinkl
Location: Remote UK
Hours: Full-time, 37.5 hours per week
Salary: £25,000 - £35,000 per annum
Closing date: 02/08/2025
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Location: Remote UK
Hours: 37.5 per week
Contract: Permanent
Salary: £25,000 - £35,000
We’re looking for a Growth Marketing Specialist to help identify, test, and scale new marketing opportunities at speed. This is a unique opportunity to take on a generalist marketing role, combining strategic vision with hands-on execution to expand Twinkl’s impact in new and existing markets. You’ll work closely with cross-functional teams and have a direct impact on how we reach and engage our global audience.
Key Responsibilities:
Identify and evaluate new growth opportunities: Research and assess emerging channels and strategies that align with Twinkl's target customers across various international markets
Experiment fast: Plan, launch, and iterate tests to validate new marketing channels and tactics
Performance analysis & reporting: Track key metrics, measure performance, and recommend next steps
Leverage AI and new technologies to improve marketing processes, automate where possible, and stay ahead of the curve
Stay on top of new tools, channels, innovations and marketing trends to bring fresh ideas into the team
Collaborate with cross-functional teams (content, paid media, product, SEO) to maximise the impact of growth initiatives
Own projects from end to end, maintaining speed, attention to detail, and a mindset of continual learning
Qualifications:
1–3 years experience in growth marketing, digital marketing, or a related field
Solid understanding of marketing fundamentals, customer growth and eager to explore new channels and tactics
Highly competent with data-informed decision making - ability to extract key insights from available quantitative and qualitative analysis
Familiarity with a range of marketing channels (e.g., paid social, search, partnerships, influencer marketing, affiliate, organic strategies)
Entrepreneurial, self-motivated and comfortable working in a fast-paced, test-and-learn environment
Comfortable experimenting with new tools and emerging technologies to enhance marketing efforts
Experience with marketing analytics tools (e.g., GA4, Looker Studio, Tableau, Excel/Sheets)
Adaptable and comfortable with change, always ready to pivot based on results
Excellent communication skills and ability to present data-driven recommendations to stakeholders
Bonus Skills (not required, but beneficial):
Experience with international marketing or launching into new markets
Basic skills in content creation (e.g. social media, blog posts, landing pages, ad copy)
Familiarity with low-code / no-code tools & platforms (e.g., Zapier, Webflow, Framer)
Benefits:
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
Quarterly company awards programme
Seasonal events
Referral scheme
Cervical and Prostate screening
Company sick pay after 3 months of service
After probation - cycle-to-work scheme
Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
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