Marketing Manager
Employer: New International
Location: Remote (UK-based) with occasional in-person meetings at our Oxford office
Working hours: 28 hours per week
Salary: £32,992 per annum (pro-rata)
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New Internationalist is looking for a creative, experienced and results-oriented Marketing Manager to help us reach new audiences with our independent campaigning journalism. At a pivotal point in the landscape of independent media, we need someone who is ready to hit the ground running by leading impactful campaigns that grow our global reach, launch exciting new membership products, and build lasting relationships with our loyal readers.
If you're passionate about global justice, value collaborative work, and want your marketing skills to make a real difference, this is your chance to join a pioneering media co-operative that puts ethics, equity, and storytelling at the heart of everything we do.
New Internationalist is an equal opportunity employer. Applicants must have the right to work in the UK.Location: Remote (UK-based) with occasional in-person meetings at our Oxford office
Salary: £32,992 per annum (pro-rata)
Hours: 28 hours per week
Start Date: Mid-August 2025
Contract: Full-time, permanent (with 6 month probation period)
To apply: Please fill out the form linked at the bottom of this job description. CVs will not be accepted.
Benefits include:
3% employer contribution to pension
Flexible working
Free subscription to New Internationalist magazine plus two free Myriad publications per year
30% Discount at the Ethical Shop
25 days annual leave plus 8 bank holidays (pro-rata)
Office closure between Christmas and New Year
Key Responsibilities:
New Internationalist is seeking an experienced, proactive, creative, and strategic Marketing Manager to lead our income growth efforts during a critical stage in our organisation’s growth and development. You will be responsible for delivering a bold, data-informed marketing strategy designed to increase UK and international magazine subscriptions in print and digital, launch a new membership product, and drive retention across all income channels.
Campaign Development & Delivery: Plan and execute marketing and sales campaigns across multiple channels (email, social, web, events) to meet set acquisition and retention targets
Retention and Customer Experience: Work closely with internal teams to improve retention rates and maximise the impact of customer journey touch points.
Outreach and profile raising: Identify and target new audiences for both subscriptions and news-stand sales, creating a strategy to convert them to subscribers and regular buyers.
Product Development: Lead the development and launch of a new membership product including stakeholder consultation, light market research, A/B testing, and pricing refinement.
Community Engagement: Activate and upsell existing subscribers and supporters through tailored messaging, events, and cross-channel promotions.
Collaboration & Coordination: Work closely with internal teams to gather ideas, content, and assets. Coordinate and project-manage campaign delivery organisation-wide.
Analysis & Reporting: Monitor and report on campaign performance, acquisition costs, and ROI to inform real-time adjustments and strategic planning.
The Marketing Manager will become a member of the NI Co-operative and will be appointed as a Director of New Internationalist Publications Ltd (NIP - the company that runs NI’s day-to-day business in a co-operative fashion), following a period of probation of 6 months.
All co-operative members are directly responsible to the NI co-operative and play an integral part in its business. They report to their teams on general work matters.
Co-operative responsibilities, include:
Attending all Co-op meetings and sharing the tasks of chairing and minute-taking.
Being a member of other Co-operative specialist groups.
Taking an active role in the running of the business to ensure that it operates to meet its mission and financial responsibilities.
Essential Skills & Experience:
Commitment to New Internationalist's mission and aims
Proven success in marketing, membership, or digital campaigns that increased revenue
Experience of both target-based delivery and project management
Strong copywriting and audience engagement skills
Knowledge of audience and engagement networks appropriate to New Internationalist’s mission
Familiarity with subscription-based models and donor campaigns
Knowledge of CMS, CRM systems and email marketing tools
Experience with email marketing, social media, and analytics tools
Strategic thinker with practical delivery skills
Self-starter who can work independently and coordinate across teams
Understanding of the value and importance of print magazines and independent media
Desirable:
Experience in publishing, cooperative membership organisations, or social impact sectors
Multiple languages
Why Join Us?
Be part of a mission-driven, co-operative media organisation committed to global justice and progressive change. Your work will directly support our financial sustainability and expand the reach of our award-winning independent journalism.
Apply by: 9am BST Monday 14 July 2025
New Internationalist reserves the right to close the application window early if an suitable candidate is found
Interviews: Week beginning 21 July
Desired start date: mid-August (subject to negotiation)
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