Employer: National Institute of Teaching
Location: The role is hybrid, with the majority of your time spent working from home and the opportunity to connect with colleagues in person at one of our campuses around once a fortnight.
Temporary: Maternity cover
Working hours: Both full time and 0.8 FTE applications will be considered
Salary: Starting from £45,529 (GBP)
Closing date: 4:00pm, 5th Nov 2026 GMT
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About Us
At the National Institute of Teaching (NIoT), we believe teaching is a fundamental societal good - a privilege, a responsibility and one of the most powerful ways to shape the future. Our programmes are created by teachers and leaders who understand the reality of school life, and we work with schools across the country to help great teaching reach even further.
Now we’re looking for a creative, curious and commercially minded Marketing Manager to join our Engagement and Impact team during a period of maternity cover, due to start in early January until approximately November 2027. You’ll help bring our programmes, research and story to life- reaching the teachers and leaders who can turn that work into real impact.
About the role
This is an ideal opportunity for an experienced campaign marketer who loves turning insight into action. You’ll combine sharp storytelling with confident use of data, working with senior stakeholders and colleagues across the organisation in a fast-moving, collaborative environment.
As Marketing Manager, you’ll take campaigns from first spark to final result. Working with our external digital agency, you’ll design and deliver end-to-end recruitment marketing that cuts through, connects with the right audiences and helps our programmes thrive.
No two days will look quite the same. One moment you might be shaping a national campaign; the next, exploring performance data, refining our brand or working with programme teams to uncover the story that will inspire someone to take their next step.
The role is hybrid, with the majority of your time spent working from home and the opportunity to connect with colleagues in person at one of our campuses around once a fortnight.
If you enjoy variety, collaboration and the chance to make a visible difference, we’d love to hear from you.
Closing date: 5 November 2026
Interview date: 12 and 13 November
Corporate Responsibilities
To ensure that the responsibilities of the role are carried out in a way which reflects the mission and the values of the NIoT.
To be aware of and observe all policies, procedures, working practices and regulations, and in particular to comply with policies relating to Equal Opportunities, Health and Safety, Confidentiality, Data Protection and Financial Regulations, reporting any concerns to an appropriate person.
To comply with all reasonable management requests.
Key Responsibilities
Support the Director of Recruitment and Marketing to ensure successful recruitment for programmes
Design, implement and lead annual marketing strategies, including digital, print and in person
Develop marketing toolkits that can be utilised by regional and AC staff
Work in close partnership with programme colleagues to ensure campaigns highlight and promote programme USPs and are a true reflection of the participant experience
Develop the brand guidelines and support our key stakeholders to live by these guidelines, ensuring that we develop a clearly distinct NIoT voice, look and feel
Co-ordinate and support relevant events (centrally and in our four regions) that support recruitment
Work closely with our Communications Manager, PR and Policy Manager and Events Coordinator to ensure alignment of activities and a comprehensive brand offer
Supported by the Head of Recruitment and Marketing, manage the marketing budget to ensure value for money
Essential Criteria
A commitment to the aims of the National Institute of Teaching
Strong oral and written communication and presentation skills
Attention to detail
Experience in running national recruitment campaigns
Experience in running digital marketing campaigns for multiple internal products or services, including on social media
Ability to evaluate and communicate the effectiveness of marketing campaigns and recommend improvements
Experience of GoogleAdwords and PPC advertising
Confidence and skill in using and analysing data to support KPI reporting and to enable continuous improvement,
Experience of CRM and marketing automation
Ability to build collaborative and consultative relationships across the organisation, and to align varied, often competing, interests
Deep understanding of the education sector
A commitment to equality, diversity and inclusion.
Desirable Criteria
Experience with Microsoft Dynamics
Previous experience in working in a distributed team where key stakeholders are based across the country
Previous experience in working with a start-up or of setting up marketing processes from scratch
Experience in both B2B and B2C marketing
Working at the National Institute of Teaching
Contract: Temporary maternity cover contract. Approximately January to November 2027. Both full time and 0.8 FTE applications will be considered.
Salary: £45,529 per annum plus benefits (plus London weighting if applicable)
Key Benefits:
Highly competitive pay and pay progression opportunities.
Flexible start and end working times.
Flexible working opportunities, including hybrid working.
At least 27 days’ holiday a year (plus 8 bank holidays) rising to 33 days after five years’ service.
Entry to the Local Government Pension Scheme
A stimulating, supportive and rewarding working environment with a dedicated team of likeminded professionals.
Excellent opportunities to develop your skills and experience and to progress your career
Further Information
We think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.
Notes:
To ensure a fair and robust selection process, we expect all application responses to be based on your own original thoughts, skills and experience. Our system includes functionality to identify AI-generated content, and applications where responses appear not to be the candidate’s own work may be disregarded.
We reserve the right to close this vacancy early if we receive a high volume of applications.
Candidates must already have the right to work in the UK, as we are unable to offer visa sponsorship for this role.
This post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children’s Barred List Check and Occupational Health Check is required as a condition of employment .
This document is an overview of the role.
The responsibilities will include but will not be limited to those listed above and it is anticipated that the role will evolve over time and as such the duties may change.
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