Head of Social Media (London)
Employer: Vitality
Location: Hybrid – 2 days per week in the Vitality London Office.
Working hours: Full time, 37.5 hours per week.
Salary: Not listed
Closing date: 26 Sep 2026
-
Team – Brand and Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
Happy to consider Contracting work
We are happy to discuss flexible working!
Top 3 skills needed for this role:
Proven leadership of a B2B and B2C social media function, driving brand awareness, engagement and commercial outcomes
Strong experience integrating paid, organic, thought leadership and employee advocacy into a high-performing content ecosystem
Expertise leveraging AI, analytics and audience data to optimise content performance, improve discoverability and inform strategic decision making
What this role is all about:
As Head of Social Media, you'll lead Vitality's global social strategy, sharing who Vitality is, what we do and what we care about in a way that engages and inspires external audiences. You will turn our brand, ideas, partnerships and products, into stories and content that performs across B2C and B2B audiences. You'll lead organic but bring it together with paid social, to help shape how we're found and understood across social, search and AI ecosystems. With a focus on impact, insight and innovation, you’ll help more people find and experience Vitality, strengthening our role in culture and conversation while delivering measurable commercial results.
Key Actions
Define and lead a global social media strategy that drives awareness, consideration and measurable business growth across markets
Build an integrated, always-on content system that brings together organic and paid creative, scaling content effectively across channels and the funnel
Translate complex ideas, partnerships and product narratives into bold, high-performing social-first content that drives engagement and brand connection
Lead major activations including sponsorships and partnerships, delivering continuous storytelling with clear commercial and brand outcomes
Be highly creative, able to take what appears uninspiring and turn it into inspiring content
Use data, insight and social listening to optimise performance, inform strategy and demonstrate impact to the wider business
Shape how Vitality is discovered across social, search and emerging LLM ecosystems, ensuring content is optimised for visibility, relevance and impact
Act as the organisation’s social media expert, advising stakeholders, spotting opportunities and strengthening how Vitality shows up in culture and conversation
Build and lead a high-performing team, fostering a culture of accountability, creativity and continuous improvement
Own the social media operating model, defining governance, processes and best practice to enable consistent, high-quality delivery across markets
Influence senior stakeholders and leaders across the business, embedding social media as a core driver of brand, growth and customer engagement
What do you need to thrive?
Proven experience leading high-performing social media teams within complex B2B and/or B2C environments
Track record of delivering social strategies that drive brand growth, engagement and commercial impact
Deep expertise across LinkedIn, X, Meta, YouTube and emerging platforms, with a strong understanding of B2B and B2C audience behaviours and content strategies
Experience building executive thought leadership, employee advocacy and industry influence programmes
Demonstrated ability to leverage AI tools and technologies to improve marketing effectiveness, content performance and operational efficiency
Strong understanding of social analytics, marketing measurement, attribution and performance reporting
Strong understanding of discoverability across social, search and emerging AI and LLM ecosystems
Ability to turn complex ideas and data into simple, compelling, high-performing content
Data-led mindset, using analytics and insight to optimise performance and inform strategy
Creativity and the ability to tell stories in an imaginative and engaging way
Exceptional stakeholder management skills, with credibility influencing senior leaders and cross-functional teams
Experience building and leading high-performing teams in fast-paced, evolving environments
So, what’s in it for you?
Bonus Schemes – A bonus that regularly rewards you for your performance
A pension of up to 12%– We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance – With its own set of rewards and benefits
Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
Help you to be the healthiest you’ve ever been
Create an environment that embraces you as you are and enables you to be your best self
Give you flexibility on how, where and when you work
Help you advance your career by playing you to your strengths
Give you a voice to help our business grow and make Vitality a great place to be
Give you the space to try, fail and learn
Provide a healthy balance of challenge and support
Recognise and reward you with a competitive salary and amazing benefits
Be there for you when you need us
Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About Us
We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
The Work From Home Hub is dedicated to finding and sharing remote and hybrid job opportunities across the UK. The content available on theworkfromhomehub.co.uk is intended for general informational purposes only. While we strive to ensure the information provided is accurate and reliable, we make no guarantees or warranties, expressed or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of the information presented on our site.
Whether you are looking to change careers, advance in your current role, navigate workplace challenges, or return to work after a break, I can give you expert guidance and practical strategies to help you achieve your goals.
Visit Victoria-Hopkins.com for more information
This page may contain adverts for products and services tailored to those seeking homebased roles or already working remotely. These adverts help The Work From Home Hub source and share more job opportunities to our community. Support our mission - become a partner today.