Head of Sales
Employer: Valsoft Coorporation
Location: Remote – UK
Working hours: Full time
Salary: Not listed
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About Tiger TMS (An Aspire Software Company)
Tiger TMS is a leading provider of technology solutions for the hospitality industry, enabling hotels to enhance guest experience, optimize operations, and drive revenue. As part of Aspire Software (a Valsoft company), Tiger TMS combines deep industry expertise with the backing of a global software portfolio.
Role Summary
Tiger TMS is seeking a Director of Sales who will lead global sales execution and drive new business growth, while progressively expanding into a Managing Director role with full P&L ownership.
This role is designed for a commercially driven leader who can both execute and scale — initially focusing on pipeline generation, deal execution, and sales team leadership, and over time taking ownership of strategy, operations, and overall business performance.
The successful candidate will play a critical role in transforming Tiger TMS into a more predictable, scalable, and growth-oriented business.
Key Responsibilities
Phase 1: Sales Leadership & Revenue Growth
Sales Execution & Pipeline Ownership
Own new business revenue targets and drive consistent performance against quarterly and annual goals
Build and manage a healthy pipeline with strong qualification, velocity, and conversion discipline
Personally engage in key deals, strategic accounts, and complex negotiations
Sales Process & Forecasting Discipline
Implement structured sales processes, forecasting cadence, and pipeline reviews
Establish visibility into funnel metrics, conversion rates, and performance drivers
Improve forecast accuracy and predictability of revenue
Go-to-Market Execution
Translate commercial strategy into actionable sales plans across segments and regions
Refine ICP, segmentation, and value proposition for Tiger TMS offerings
Collaborate with Marketing and Product to strengthen positioning and demand generation
Team Leadership & Capability Building
Recruit, coach, and develop a high-performing sales team
Establish performance standards, accountability, and sales operating rhythms
Introduce playbooks, training, and enablement to improve win rates
Phase 2: Transition to Managing Director
As the business scales, the role will evolve into broader leadership responsibilities including:
Business Leadership & P&L Ownership
Own overall business performance including revenue, profitability, and growth strategy
Develop and execute annual operating plans aligned with Aspire’s value creation framework
Drive financial discipline across sales, pricing, and cost structure
Cross-Functional Leadership
Lead and align Sales, Customer Success, Support, and Product functions
Ensure a cohesive go-to-market and customer lifecycle strategy
Build a high-performance culture across the organization
Strategic Growth & Market Expansion
Identify new market opportunities, partnerships, and expansion strategies
Drive pricing, packaging, and monetization improvements
Expand presence across regions, segments, or product lines
Operational Excellence
Implement scalable systems, processes, and KPIs across the business
Ensure CRM discipline, reporting accuracy, and data-driven decision making
Introduce AI-enabled tools to improve productivity and commercial effectiveness
Required Experience
8+ years of experience in B2B software sales, preferably in hospitality or adjacent verticals
Proven track record of consistently achieving or exceeding revenue targets
Experience leading and scaling sales teams in a structured, metrics-driven environment
Strong understanding of sales processes, forecasting, and pipeline management
Demonstrated ability to move from hands-on sales execution to strategic leadership
Experience in recurring revenue / SaaS environments preferred
Preferred Experience
Hospitality technology or hotel operations background
Experience in smaller or mid-sized business environments (scale-up mindset)
Exposure to pricing strategy, partnerships, or multi-product selling
Prior GM, Business Unit Head, or P&L ownership experience is a strong plus
What Success Looks Like
Predictable and growing new business revenue
Strong pipeline coverage and improved conversion rates
High-performing, accountable sales organization
Clear transition into full business leadership within 12–24 months
What We Offer
A clear pathway to Managing Director / General Manager role
High ownership and autonomy within a global software portfolio
Opportunity to transform and scale a recognized hospitality technology business
A culture grounded in accountability, operational excellence, and entrepreneurial leadership
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