Head of Demand Generation
Employer: Brain in Hand
Location: Remote (UK), with occasional travel (Exeter hub)
Working hours: 40 hours per week, with a 9-day fortnight (every other Friday off)
Salary: Circa £80k + 20% bonus
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The role
We’re building the commercial engine for our employer business and this role will own demand generation from the ground up.
You’ll design and build the system that creates pipeline with HR, People and wellbeing leaders, then run it, learn from it, and scale it.
This isn’t about optimising an existing funnel. You’ll be creating it.
If you’re motivated by revenue impact, like working at pace, and want real ownership in a mission-led business, this is a chance to make something meaningful work, at scale.
About Brain in Hand
Brain in Hand blends practical tools with real human support so autistic and ADHD people can manage work, education and life more independently.
We support 25,000+ users and build our product with lived experience, over half our team is neurodivergent.
We’ve recently been recognised as a Times Best Places to Work. We’re growing quickly, with clear goals and flexible ways of working so people can do their best work.
What you’ll be doing
Own pipeline generation
Build and own the demand generation engine for our employer channel, from zero
Create a repeatable system that generates qualified pipeline
Be accountable for pipeline targets, not just lead volume
Shape the market narrative
Define how employers understand neurodiversity support, shifting it from compliance to workforce performance
Build a clear, differentiated position for Brain in Hand
Create content that drives demand, not just awareness
Run paid and performance marketing
Own paid acquisition across LinkedIn and other relevant channels
Build LinkedIn into a scalable pipeline channel
Run structured testing across audiences, creative and messaging
Design and improve the funnel
Build the journey from first touch to qualified opportunity
Create landing pages and conversion paths that perform
Continuously improve conversion rates across the funnel
Deliver campaigns and programmes
Run webinars, events and demand programmes
Develop account-based approaches for key enterprise targets
Launch quickly, then iterate based on data
Align with sales and report on impact
Build closed-loop reporting through to revenue (HubSpot)
Work closely with Account Executives on ICP, targeting and messaging
Support deal progression, not just top-of-funnel activity
What you’ll bring
Experience
5+ years in B2B demand generation
Experience building pipeline engines from scratch in a high-growth or early-stage environment
Experience targeting mid-market or enterprise buyers (ideally HR, benefits, health or wellbeing)
Strong hands-on experience with LinkedIn Ads and paid acquisition
Solid understanding of funnel design and conversion optimisation
Experience using HubSpot (or similar) and working with performance data
How you work
Builder mindset - you enjoy creating structure from zero
Ownership - you take responsibility for pipeline outcomes
Commercial focus - you think in terms of revenue impact
Pace and rigour - you test, learn and iterate quickly
Collaborative - you work closely with sales
Values-driven - you care about building something that makes a real difference
What success looks like
Predictable, repeatable pipeline for the employer channel
Paid channels consistently generating qualified opportunities
Clear, differentiated positioning in the employer market
Strong and improving conversion rates across the funnel
Tight alignment between marketing and sales outcomes
What you’ll get
9-day fortnight (every other Friday off)
20% bonus linked to performance
Private Medical Insurance
Remote-first working with flexibility
The chance to build and own a core part of our growth
A genuinely mission-led product that improves people’s lives
Inclusion & accessibility
We build our product with neurodivergent people, and that carries through into how we hire and work.
Many of our team are neurodivergent or bring different ways of thinking, and we aim to create an environment where those differences are understood, supported and valued.
If you need adjustments at any stage of the recruitment process, or in the role itself, just let us know. We’ll work with you to make it accessible.
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