Head of Brand & Communications
Employer: Animal Friends
Location: United Kingdom - Remote
Temporary: 12 month fixed term contract
Working hours: Full time
Salary: up to £90K
Closing date: 23-10-2025
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We’ve got the strategy — now we need a brilliant Head of Brand & Comms to realize.
With a clear brand and communications strategy in place, we’re looking for a Head of Brand & Communications to bring it to life—hands-on, highly collaborative, and laser-focused on implementing integrated, high-impact campaigns on execution --- across every channel.
This 12-month fixed-term role is your chance to shape and deliver bold, emotionally engaging, multi-channel campaigns—across TV, cinema, print, digital, PR and internal comms.
Working closely with our Senior Marketing Manager, and their 2 direct reports, you will manage high-profile accounts and top-tier agencies, while staying at the forefront of modern marketing technology and tools to continually evolve how we engage our audiences.
We are looking for our new Head of Brand & Communications to start ASAP.
What You’ll Do:
Bring our brand and communications strategy to life across all major channels—cinema, TV, print, digital, social, PR, internal.
Work closely with the Senior Marketing Manager to drive campaign planning, development and delivery.
Roll up your sleeves to shape hands-on campaigns—from brief to final output—leveraging the latest mar-tech to enhance effectiveness.
Manage key agency partners to ensure delivery is sharp, creative, and performance-led, course correcting where necessary.
Use insights and audience data to guide media strategy, segmentation, and messaging.
Ensure consistent tone of voice and brand identity across every touchpoint.
Lead a high-performing in-house team and inspire collaboration and excellence.
Own and evolve internal communications and our colleague value proposition (EVP)
Monitor performance metrics and feed insight into future campaign iterations.
What You’ll Bring:
Extensive Brand and Communications experience, ideally in regulated industries.
A hands-on approach, as comfortable shaping strategy as you are rolling up your sleeves to deliver with excellence at a large scale.
A passion for creating and developing impactful, insight-led, audience-first campaigns across a modern media mix
Strong command of marketing technology and innovation, understanding tools and platforms with a strong grasp of performance data.
Collaborative, leadership style, to manage complex stakeholder groups and creative/media agencies with clarity and confidence.
Inclusion, Diversity and Belonging at Animal Friends
At Animal Friends, we take inclusion seriously. This means nurturing a culture that respects everyone as an individual and values the unique perspectives we all bring through our background, characteristics, and lived experiences.
We know that harnessing our differences makes us stronger and helps us to deliver better outcomes for our customers and each other.
That’s why we are committed to ensuring that everyone is treated fairly and without discrimination, and we are passionate about creating an inclusive environment where everyone feels they belong.
Our recruitment process
As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.
Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.
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