Email Marketing Executive
Employer: Centre of Excellence
Location: Fully remote role
Salary: £26,000 – £34,000 depending on experience
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Centre of Excellence is a UK-based e-learning company with over 14 years of trading history, 1,000+ online courses, and more than 2 million students across 150 countries. We specialise in holistic health, wellbeing, personal development, and spiritual growth — and we hold a 5-star Trustpilot rating built on genuine student transformation.
We are at an exciting inflection point. We have launched a new subscription model and are building a full community-led, transformation-first brand. Email is at the heart of this mission — we have a database of 2million customers who deserve to hear from us in a way that feels human, warm, and genuinely useful.
This is not a role for someone who wants to send batch-and-blast promotions. This is a role for someone who believes that the right email, sent to the right person, at the right moment, can change a life.
The Role
You will own the full email marketing function at Centre of Excellence — from strategy and content creation through to building, segmenting, sending, and reporting. You will work closely with our AI tools (primarily Claude) to produce heartfelt, high-quality email content at scale, and you will be the human voice that makes sure everything we send feels authentically CoE.
This role is unique: rather than spending your days writing from a blank page, you will be directing AI to produce first drafts, then refining them, adding real student testimonials, sourcing images from our library, and building the finished emails inside Omnisend. You will be the quality filter between AI output and our 2million customers.
Key Responsibilities
Strategy & Planning
Own and maintain a 12-month email content calendar across all courses, online workshops, and subscription products
Plan monthly and weekly send schedules mapped to product launches, seasonal moments, and student journey milestones
Recommend and implement A/B testing strategies for subject lines, CTAs, and content formats
Ensure all email activity aligns with CoE's brand voice: warm, transformational, community-led, and spiritually aware
Content Creation
Brief and direct Claude (AI) to produce first-draft email copy for all campaigns
Edit, refine, and personalise all AI-generated content to ensure it sounds authentically human and on-brand
Source and weave in real student testimonials from our student study group into relevant campaigns
Collate images from our asset library to match each email's content and tone
Write subject lines and preview text with a focus on open rates and emotional resonance
Produce heartfelt community-led emails that celebrate student milestones, share transformation stories, and nurture long-term loyalty
Email Build & Delivery (Omnisend)
Build all emails inside Omnisend using branded templates
Create and maintain audience segments based on purchase history, subscription tier, engagement level, learning interest, and lifecycle stage
Set up automated flows: welcome sequences, post-purchase journeys, re-engagement campaigns, and subscription upgrade prompts
Prepare weekly approval packs for sign-off before any email is sent
Manage send schedules and ensure nothing goes live without approval
Reporting & Optimisation
Review open rates, click rates, conversion data, and unsubscribe rates after every campaign
Produce clear monthly performance reports with insight and recommendations — not just numbers
Feed performance data back into Claude to analyse patterns and suggest improvements
Track contribution of email to subscription upgrades, course sales, and event bookings
Maintain a clean, healthy list — managing suppressions, bounces, and re-engagement flows
What We're Looking For
Essential
2–3 years experience in email marketing, CRM, or digital marketing
Confident writer with a warm, engaging tone — you understand the difference between selling and connecting
Experience building emails inside an ESP (Omnisend, Mailchimp, Klaviyo, or similar)
Comfortable working with AI tools to draft content — curious about how to get the best from them
Highly organised with strong attention to detail — nothing goes out with a typo on your watch
Data-literate — able to read a campaign report and extract meaningful insight
Self-starter who can manage a content calendar with minimal day-to-day direction
Desirable
Experience with Omnisend specifically
Background in wellness, personal development, spirituality, or adjacent sectors
Experience with audience segmentation and lifecycle email flows
Familiarity with A/B testing and email deliverability best practices
Interest in NLP, hypnotherapy, holistic health, or coaching — you'll be writing to people who care deeply about these topics
This role is NOT about writing everything from scratch, managing social media, running paid ads, or doing graphic design. Your focus is email — and within that, it's about directing AI intelligently, adding the human touch, and making sure every send reflects CoE's mission to transform lives. Including our community images and testimonials throughout.
What You'll Get
Salary: £26,000 – £34,000 depending on experience
Fully remote role
Your birthday off every year
Access to all 1,000+ CoE courses — free, forever
The chance to be part of a brand with a genuine mission: helping people transform their lives
A role where AI makes you more powerful, not less — you'll be working smarter, not harder
The satisfaction of knowing your emails are genuinely helping 2million people on their learning journey
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