Digital Marketing Executive
Employer: CLEO Systems
Location: Remote/Hybrid (occasional travel may be required to Ashford/Kent)
Working hours: Monday to Friday, 37.5 hours per week
Salary: £27500 - £29500 Annual, pro rata
Closing date: Thursday 12th February 2026
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At CLEO Systems, we take a refreshingly different approach to empowering clinicians through innovative digital solutions. As a growing health tech business (and a proud subsidiary of IC24, a leading not-for-profit social enterprise), we’re looking for a Digital Marketing Executive who’s creative, collaborative, and excited to make a real impact to join our growing marketing team.
This is a hands-on role where your ideas matter, your work is visible, and your campaigns directly support business growth.
What you’ll be doing
Create engaging digital and video content for our website, social media, and marketing collateral, aligned with brand and audience needs
Manage and optimise HubSpot CRM for lead generation, segmentation, and campaign reporting
Plan, execute, and optimise digital marketing campaigns across social, paid, and web channels
Support event marketing, including UK health tech conferences and industry events
Collaborate on website development and improve SEO performance
Develop and implement SEO strategies to grow organic traffic
Manage and optimise PPC campaigns (Google Ads, LinkedIn Ads), tracking ROI
Analyse performance using Google Analytics and HubSpot, producing clear monthly reports
Work with internal teams and external partners on joint marketing campaigns
What we’re looking for
3+ years’ experience in digital marketing
Degree in Marketing, Business, or equivalent practical experience
Proven experience delivering digital marketing initiatives that drive leads and sales
Strong commercial mindset with a strategic and creative approach
Confidence working with CRM systems, paid media, and analytics tools
An eye for design and experience using tools such as Adobe Creative Suite
Excellent communication skills and the ability to explain complex technical subjects clearly
A positive, can-do attitude with a curiosity for innovation in healthcare tech
What’s in it for you?
Salary up to £29,000, depending on experience
Nest pension scheme
Benenden Health – private GP access and secondary care support
Free 24/7 independent counselling service
Reward and discount platform
Ongoing learning and development opportunities
Due to the nature of this position, employment is subject to proof of eligibility to work in the UK, completion of a satisfactory basic DBS disclosure and two references.
Remote/Hybrid (occasional travel may be required to Ashford/Kent)
Monday to Friday, 37.5 hours per week.
Closing date: Thursday 12th February 2026
About CLEO Systems
CLEO Systems is part of Integrated Care 24 (IC24), a leading not-for-profit social enterprise delivering NHS 111, GP out-of-hours services, and innovative healthcare solutions to over 6 million patients across the UK.
Diversity and Inclusion
At CLEO Systems, we celebrate innovative ideas and bold individuals. We are committed to equal opportunities for all and encourage applications from underrepresented groups, including ethnic minorities and people with disabilities.
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