Digital Fundraising Officer
Employer: Stroke Association
Location: Home-based, UK Nationwide. However, occasional travel will be required as part of this role (may include team meetings or other work-related meetings)
Working hours: 35 hours per week
Salary: Circa £30,000
Closing date: Sunday 8 February 2026
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We’re looking for an enthusiastic and motivated individual to join the digital marketing team.
Reporting to the Digital Marketing Manager, the Digital Fundraising Officer will help to maximise income through fundraising appeals, provide beneficiary support and increase supporter retention through digital channels.
Key responsibilities will include:
Plan and implement digital fundraising campaigns by creating and/or editing paid digital campaigns, from copywriting, conceptualising and briefing creative, and proof-reading, right through to building the campaigns in ad manager.
Ensure content meets our brand guidelines, is accessible, is suitable for the campaign objective and provides a good experience for our supporters.
Work with the Digital Marketing Manager to test and develop new strategies for creative, copy, customer journeys and platform selection.
Monitor and report on the effectiveness of our paid digital marketing campaigns, delivering join-up reporting from the ad platform, GA4 and website back-end data. Complete comprehensive post-campaign wash-up reports for stakeholders, featuring campaign results, socio-economic insights and additional industry context.
Collaborate with our external media agency to oversee the delivery of paid advertising on social media, search and display, gather insights and further develop industry knowledge.
Work closely with stakeholders to support the implementation and delivery of their campaigns, ensuring communication is clear, expectations are set, and deadlines are met.
Provide training for colleagues, helping to develop their digital marketing skills. Share best practices, insights and advice with teams, being a source of support for them with their digital fundraising campaigns.
Have awareness of the prioritisation framework and work across internal teams to ensure online and offline marketing campaigns are integrated and digital channels are used effectively for acquisition, retention and development of supporters.
Proactively maintain excellent knowledge of digital marketing practices, trends and campaigns in the sector, including competitor activity and analysis, to ensure you are able to strengthen the output of the team from experience and knowledge.
This role requires occasional travel for team away days.
To fulfil the role, you must you must be resident in the UK and have the right to work in the UK.
Please click here to view the role profile.
Please submit your CV, (including details of your current address), and a supporting statement of no more than two pages, demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience.
If you are applying under the Disability Confident scheme, please indicate this in your supporting statement, and in the main body of your email when applying for the role.
Closing Date: 8 February 2026 | Interview Date: Week commencing 9 February 2026
Please note all roles close at midnight
Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
About the Stroke Association
Finding strength through support
When stroke strikes, part of your brain shuts down. And so does a part of you. That’s because a stroke happens in the brain, the control centre for who we are and what we can do. It happens every five minutes in the UK and changes lives instantly. Recovery is tough, but with the right specialist support and a ton of courage and determination, the brain can adapt.
We believe everyone deserves to live the best life they can after stroke. And it’s a team effort to get there.
We provide specialist support, fund critical research and campaign to make sure people affected by stroke get the very best care and support to rebuild their lives.
The Stroke Association is the only charity in the UK providing lifelong support for all stroke survivors and their families. We provide tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke.
We’re here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.
It’s only thanks to the generosity of our supporters and donors that we can provide vital support.
Stroke Association is driven by our ambition to improve the lives of everyone affected by stroke. This means we’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by Our approach to solving inequity in stroke, we are prioritising listening to, and learning from, lived experience across our charity.
We are working to improve the representation of this lived experience at all levels within the Stroke Association and we are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how we work.
We are a Disability Confident employer, and we are making great progress focusing on flexible working, reasonable adjustments and access to work. Our charity has a variety of staff network groups and we're committed to continuously improving our diversity and inclusion efforts. If you have questions, or access needs, we’re happy to discuss any support and adjustments we can make throughout the recruitment process so that you’re able to contribute your best in a way that meets your needs.
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