Digital Fundraising Insight and Optimisation Executive (Haywards Heath)

Employer: Sightsavers

Location: Remote with regular office days (approx. 1 – 2 per month) or hybrid (our head in Haywards Heath is open Tuesday,

Working hours: This is a full-time role with some flexibility around hours worked.

Salary: £42,000 - £47,000 

Closing date: 11 January 2026

• Job description

  Sightsavers are looking for an experienced Digital Fundraising Insight & Optimisation Manager to lead global CRO and experimentation strategies that maximise income and improve supporter journeys.

  As the Insight & Optimisation Manager, you will champion data-driven decision-making, embed best-practice processes and drive continuous optimisation across channels and markets. Working with internal teams and external partners, you’ll ensure insights and testing deliver measurable improvements to fundraising performance.

  
  Responsibilities
  

  • Lead global CRO and experimentation strategy to maximise income and donor retention across digital fundraising channels.

  • Own and prioritise the testing roadmap, delivering high-impact A/B and multivariate experiments aligned with organisational goals.

  • Collaborate with UX/UI, analytics and development teams to remove conversion barriers and ensure accessible, user-friendly supporter experiences.

  • Explore and pilot emerging CRO technologies, AI-driven tools, and automation to drive continuous improvement.

  • Champion data-driven decision-making and provide actionable insights through performance dashboards and clear reporting.

  • Ensure data integrity and best practice across analytics platforms, including GA4, Google Tag Manager and Big Query using SQL for complex queries.

  • Partner with CRM teams on predictive modelling and segmentation to enhance targeting and personalisation.

  • Manage budgets, forecasting and expenditure plans to align with strategic objectives and support digital fundraising performance.

  • Coach and develop the Insight & Optimisation Executive and manage supplier relationships to ensure quality and responsiveness.

  • Embed efficient workflows, support technical integrations and collaborate on new digital fundraising products informed by supporter insight.

  This is a dynamic role with the chance to shape strategy, influence decisions and drive significant improvements to supporter experience and fundraising performance. Please see the Job Description for full details.

  
  Skills and Experience
  

  As the Digital Fundraising Insight & Optimisation Manager, you will bring a strong analytical mindset and a passion for turning insights into action. You thrive on balancing strategic thinking with hands-on delivery of testing and optimisation. Comfortable working across teams and managing multiple priorities, you combine technical expertise with creativity. Your ability to lead, influence and innovate will ensure continuous improvement and measurable impact.

  Jobholder Requirements

  Essential

  • Proven experience managing CRO programmes and leading teams.

  • Strong knowledge of CRO principles, A/B testing and experimentation frameworks.

  • Hands-on experience with GA4 and familiarity with HTML, CSS and JavaScript.

  • Proficiency with CRO and analytics tools such as Hotjar and VWO (or similar).

  • Excellent stakeholder management and communication skills with the ability to turn complex data into actionable insights.

  • Strong organisational skills and ability to prioritise effectively in a fast-paced environment.

  Desirable

  • Experience with SQL, BigQuery and data visualisation tools.

  • Knowledge of personalisation strategies and customer journey optimisation.

  • Experience working in a fundraising environment.

  Benefits 

  Sightsavers offers flexible working, a collaborative culture and benefits to support wellbeing. Our comprehensive benefits package includes generous annual leave allowance, pension, season ticket loan, cycle to work scheme, discounted gym memberships and wellness discounts. If you choose to work in or are visiting our collaborative, modern office space, you will find it an easy 20-minute train journey from Brighton or 45 minutes from London. 

  
  Next Steps
  

  To apply for this exciting opportunity, please complete an application via our recruitment portal. We are particularly interested in learning of your motivations for applying.

  We anticipate that remote interviews will take place from 19 January onwards and the interview process will likely include two stages with a task.

  To apply for this exciting new opportunity, please complete an application via our recruitment portal. We are particularly interested in learning of your motivations for applying. We will provide interview themes in advance to support candidates.

  Closing date: 11 January 2026

  As an equal opportunity employer, we actively encourage applications from all sections of the community. Sightsavers is a Disability Confident Leader and qualified people living with a disability are particularly encouraged to apply.

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