Chief Product Officer
Employer: Much Better Adventures
Location: Fully remote organisation with team meet ups
Working hours: Full time
Salary: Not listed
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Hey there - we're Much Better Adventures. If you're an experienced product and growth leader who loves making good things happen, building great teams, and believes that business should leave the world better than it found it, we'd love to talk.
We're a fully remote, mission-driven B-Corp, building the global leader in positive impact outdoor adventure travel.
We’re ready for our first full-time Chief Product Officer, someone to inherit and build upon the strong product foundations established by our outgoing fractional CPO, and unlocking the next stage of product-led growth.
Crucial to success here will be a Product leader who shares the Product philosophy, coaching mindset and leadership principles already embedded in the team, while providing the ambition, pace and commercial sharpness required for the next stage of scale.
The CPO will own Product strategy and execution, translating the company’s strategic direction into clear product priorities, rigorous decision-making and a focused roadmap delivered through empowered cross-functional squads.
A central objective of the CPO will be to establish the processes that unlock growth loops, improve conversion, drive product-led acquisition and retention and build experiences that nurture users throughout their MBA journey.
The CPO will inherit a committed product organisation (currently totalling four people: two Product Managers and two Designers) as well as a close-knit Engineering organisation of ten. The CPO’s mandate will be to raise standards, coach, focus and operationalise multi-squad, cross-functional performance, without expanding headcount unnecessarily.
This is not a blank-sheet transformation role; MBA’s Product and Engineering squads, rituals and foundations are already in place. The CPO will work to accelerate momentum, delivering meaningful improvements to conversion, experience quality and Product Marketing capability.
Requirements
Who we're looking for
We're looking for someone with a track record of successfully leading product and growth in fast-growth environments:
Strategic & Commercial Leadership:
Candidates with existing consumer marketplace or eCommerce scale-up experience will bring an immediate advantage to this role. Able to pair Product with Commercial, the CPO will translate ambitious commercial targets into a focused, insight-led product strategy and sequenced roadmap. MBA is an environment rich with ideas. The ordering and execution of these will be vital to the business’s success.
Product Craft & Execution Excellence:
The strongest candidates will have a track record of delivering beautifully executed digital experiences, across UX, interaction design, brand expression and product marketing. Driving standards across the team, the CPO will set a high bar to product quality while operationalising cross-functional, outcome-oriented working models that drive measurable impact. Blending product intuition with quantitative insight and user empathy, the CPO will prioritise based on first principles and orchestrate high- quality execution across the entire product lifecycle.
Product Marketing, Growth & User Experience:
This executive will bring strong product marketing intuition and an understanding of how to nurture users through thoughtfully designed experiences that reduce friction, improve conversion and drive repeat behaviour. They will identify the moments where MBA’s offerings can both attract and retain users, building growth loops that reduce over-reliance on marketing channels alone.
Technical & Mobile Capability:
Candidates who possess practical experience in developing, launching and growing mobile applications - ideally zero-to-one - paired with credible technical judgement and fluency in modern product development environments, including hybrid or React Native architectures, will hit the ground running. Beyond, the CPO will need to operate hand-in-glove with engineering leadership, ensuring alignment, respectful challenge and shared ownership of outcomes across cross-functional squads.
People Leadership & Coaching:
As an exceptional manager and coach, the CPO will develop the Product team by encouraging ever-increasing autonomy, product judgment, decision-making capability and design quality. They provide stability, direction and clarity while protecting and enhancing MBA’s existing low-ego, mission-driven culture. Leadership style should be grounded in empowerment, ownership, targeted feedback and high standards, enabling teams to mature, operate independently and deliver consistently stronger insights, briefs and Product outcomes over time.
Benefits
What we offer
38 days holiday per year (including public holidays)
Competitive package based on your experience and UK benchmarks
Fully remote and flexible working
A free MBA trip in your first year
30% employee discount + 15% friends & family discount on trips
Generous pension scheme (UK only)
Free private GP access and unlimited mental health support via BHSF
Budget for home office setup or co-working space
16 weeks fully paid parental leave (primary caregiver) or 4 weeks (secondary caregiver)
Regular team meetups and adventures
Application
We’re an equal opportunities employer and we welcome applicants from all backgrounds. We support flexible working to help you balance work and life in a way that works for you.Cover letter: Please send us your CV or Linkedin profile, outline why your background and experience is a perfect for the role, and why MBA excites you. We'll be in touch should we feel there is a good match.
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