Tracking Analyst*
Recruitment agency: We Are Fr Group
Location: Fully Remote
Salary: £30,000 - £38,000
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GA4 Tracking Analyst
If you enjoy solving complex tracking challenges, untangling messy customer journeys, and taking full ownership of analytics, this could be a perfect fit.
£30,000 - £38,000 // UK (Fully Remote)
Digital Agency // Hotels & TravelA fast-growing, UK-based digital agency is looking for a GA4 Tracking Analyst to join their team.
Founded by proven agency leaders, the company has experienced sustained growth. And there’s plenty more ahead.
This is an agency that genuinely does things differently. No egos. No politics. No unnecessary hierarchy. Just a team built on trust, autonomy, and pride in delivering great work.
You’ll become the agency’s go-to for all things tracking and measurement, working across a portfolio hotel brands.
From auditing GA4 setups to fixing cross-domain issues, you’ll play a critical role in ensuring data accuracy and enabling smarter marketing decisions.
Key Responsibilities:
GA4 & GTM Ownership
Own and manage GA4 tracking across all client accounts
Build, maintain, and optimise Google Tag Manager containers
Implement GA4 tracking plan
Validate tagging implementations and troubleshoot data anomalies
Implement robust tracking frameworks across Web, Paid Media, SEO
Tracking Audits & Problem Solving
Conduct in-depth GA4 audits for new and existing clients
Diagnose and fix tracking issues (including cross-domain)
Continuously monitor tracking health and proactively implement improvements
Measurement
Ensure accurate conversion tracking for Paid Media campaigns
Support SEO through event tracking and behavioural data insights
Work in alignment with US data privacy and consent requirements
Collaborate cross-functionally with Paid Media, SEO, and development teams to ensure accurate data collection
Data & Reporting
Support the development of the agency’s reporting stack
Help improve how performance data is collected, structured, and used
Skills & Experience:
Experience with GA4 and Google Tag Manager
Proven ability to troubleshoot tracking setups
Experience auditing GA4 implementations and designing measurement frameworks
Comfortable balancing BAU tasks with larger strategic projects
Experience within hotel, travel or hospitality sectors is desirable, but not essential
Exposure to internet booking engines is dessirable but not essential
Understanding of cookie compliance, consent management, and data privacy regulations
Great Benefits:
10% of company profit shared across the team
Unlimited holiday allowance
Flexible working hours
Annual company retreats
Fully remote working (UK-based)
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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