Senior Influencer Manager, Global (London)

Employer: Yoto  

Location: Hybrid working - At least 1 day a week on average in our central London office. You are welcome and encouraged to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

Salary: £60,000 - £70,000 based on experience

• Job description

  We're looking for a Senior Influencer Manager to join our team to build and scale the creator partnerships that put Yoto in front of the families who'll love it most.

  
  About Yoto

  Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

  • Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

  • Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

  • Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

  • Named one of TIME Magazine’s Top 100 Inventions of 2020.

  • We’re over 200 employees spread across the world.. and growing!

  We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

  
  Yoto’s Acquisition Marketing Team

  Acquisition Marketing is how new families find Yoto in the first place. This team owns the channels that introduce Yoto to parents who haven't heard of us yet, blending performance thinking with a creative understanding of what cuts through the noise. Influencer and creator partnerships sit at the heart of that: they're often a family's first real introduction to Yoto, so getting the partnerships, the storytelling and the trust right matters enormously to our mission.

  
  What you’ll be doing:

  • Own Yoto's Global influencer and creator partnership strategy end-to-end, setting the standard for how we identify, build and measure these relationships across the full funnel

  • Be responsible for owning the global reporting for all influencer activity with all relevant KPIs from Awareness to Purchase, ensuring all learnings are taken forward for future partnerships so that we continue to build

  • Oversee our influencer agencies to build and maintain a network of high-value creator partnerships that drive sustainable, trusted and measurable acquisition - ensure we get the most out of these agencies by implementing processes and defining templates

  • Partner closely with Brand & Creative, Communications, Retail, eCommerce and Paid Social to ensure influencer activity is joined up with the wider commercial, acquisition and brand strategies.

  • Set the framework for how we brief, measure and report on influencer campaigns, so success is judged on real impact, not just reach

  • Mentor and guide our colleagues in each market working on creator partnerships, sharing your expertise so best practice spreads beyond your own patch

  • Stay ahead of trends in the creator economy and bring a point of view on where Yoto should be showing up next, and why.

  What you’ll bring:

  • Solid experience in influencer or creator marketing, ideally within a consumer, family, or lifestyle brand

  • A strong existing network of creator and agency relationships, and a track record of analysing data to drive success

  • Comfort setting strategy and standards, not just executing campaigns - you've operated as the go-to expert others turn to for guidance

  • Strong commercial instincts: you know how to measure and communicate the ROI of creator partnerships to non-specialists

  • Excellent communication skills - you can translate creator-world nuance into a compelling story for the wider business

  • Genuine enthusiasm for Yoto's mission of screen-free, imaginative childhood.

  Nice to have:

  • Experience working with family or parenting-focused creators specifically

  • Familiarity with running influencer activity across multiple markets.

   
  Salary: £60,000 - £70,000 based on experience

  How we use AI at Yoto

  We think using AI to work smarter is part of the job.

  At Yoto, we use AI to help us move faster and reduce manual work so we can focus our time on creativity, problem-solving and impact. We don’t want to use AI to cut corners - it’s about smart usage that makes space for the work that really matters. Our intention is to be thoughtful about how we use AI. We treat its outputs as a starting point, not the final answer, and we take care to use it responsibly - especially given the trust families place in Yoto.

  We don’t expect everyone to be an AI expert, but we do expect people to be curious, to experiment, and to keep improving how they work. If you prefer to do everything manually, you might find our pace and expectations challenging.

  The magic at Yoto comes from people working here, not their prompts. AI should help us move faster, not change what makes working here great.

  
  
  What you can expect from Yoto:

  • Flexibility: Hybrid working - At least 1 day a week on average in our central London office. You are welcome and encouraged to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

  • Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.

  • Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.

  • Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

  • Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.

  • People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.

  • Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

  Equity and Diversity

  At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

  We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

  We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

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