Senior Fundraising Manager

Employer: Alopecia UK

Location: Home-based within the UK. This role will include occasional national travel for team meetings.

Working hours: Part-time. 22.5 hours a week, flexible, during normal UK working hours. We would consider a contract with fewer hours for the right candidate. All of our team work Monday mornings to ensure connectivity. 

Salary: £45,000 per annum, pro rata 

Closing date: 6th April 2026

  • Strategic leadership

    Lead the development and delivery of a multi-year income generation strategy aligned to Alopecia UK priorities.

    Work across the organisation to ensure fundraising activity is fully integrated with operational delivery, partnering closely with the fi nance, communications and delivery managers to align plans, resources and messaging, and to ensure shared initiatives are realistic, coordinated and achievable.

    Translate insight from your experience and our recent fundraising strategy review into clear, achievable plans.

    Set and monitor ambitious yet realistic income targets across income streams.

    Responsibility for achieving the fundraising targets and other fundraising related performance indicators.

    Embed a positive fundraising culture across the organisation.

    Manage and review all fundraising income and expenditure budgets.

    Income growth & diversifi cation

    As a part-time role within a small charity, the postholder will need to carefully prioritise income-generating opportunities alongside stewardship and relationship management. In year one, a key focus will be establishing effective donor pathways through the rollout of our new CRM, ensuring supporters experience clear and meaningful journeys with the charity. Alongside this, the Senior Fundraising Manager will assess and determine which early opportunities for growth should be prioritised. While areas such as community fundraising, digital campaigns and regular giving are likely to offer early potential, the postholder will lead decisions on where to focus effort and investment to generate the strongest returns.

    Leverage and optimise existing community and public fundraising activity to increase income and supporter numbers.

    Develop and grow new revenue streams, to potentially include digital fundraising campaigns, regular giving, trusts and grants, legacy giving.

    Lead creatively and intellectually on compelling campaigning initiatives that drive engagement and income.

    Provide excellent stewardship to ensure funders and partners feel valued, engaged and motivated to continue their support.

    Widen our existing corporate partnerships programme by building mutually benefi cial partnerships to deliver income, awareness, and engagement opportunities.

    CRM

    Support the rollout of our fi rst CRM system, working closely with our Finance & Operations Manager to design fi t-for-purpose donor journeys and pathways, establish meaningful reporting frameworks and ensure data supports excellent stewardship and strategic decision-making.

    Use CRM data and fi nancial information to track performance, analyse trends and adjust strategy as required.

    Data and Impact

    Ensure compliance with all relevant regulations, including ICO guidance, GDPR and the Code of Fundraising Practice.

    Work closely with the Finance & Operations Manager to ensure our data meaningfully represents organisational outcomes.

    Translate impact data into powerful, succinct and persuasive communications or compelling cases for support.

    General responsibilities

    Work in close partnership with colleagues across the organisation to grow supporter numbers and expand our reach.

    Represent the organisation externally within fundraising networks and partnerships, as needed.

    Conduct the role in accordance with the policies of Alopecia UK.

    Any other reasonable duties as may be required.

    Benefi ts

    25 days paid annual leave plus bank holidays (both pro-rata), plus 3 days offi ce closure between Christmas and New Year.

    A NEST pension scheme, with 5% employer contribution.

    Employee Assistance Programme

    Flexible working hours as agreed by manager.

    Why this role matters

    This is more than a fundraising leadership role. It is about shaping the financial sustainability of Alopecia UK, embedding a confident and ambitious income culture, and ensuring our impact is communicated with clarity, integrity and inspiration. The successful candidate will help ensure that more people can access support, that our voice grows stronger, and that our mission is sustained for the long term.

    Person specifi cation

    Essential:

    Signifi cant experience of successful leadership within a fundraising role, including developing and implementing a fundraising strategy in a complex and changing environment.

    Demonstrable success in generating signifi cant income (6 fi gures) from at least two of the following forms of fundraising: digital campaigns, community & events, trusts & grants, corporate partnerships, major donors, legacy giving.

    Experience in setting and managing budgets.

    Excellent written and verbal communication skills, with the ability to write persuasive, succinct and compelling copy.

    Experience of CRM systems and reporting analysis to inform decision-making.

    Proven understanding of the UK fundraising landscape, trends and best practice.

    Knowledge of fundraising regulations and compliance requirements (including GDPR and Code of Fundraising Practice).

    Strong organisational skills with the ability to prioritise workload, remain fl exible and respond to emerging challenges.

    Desirable:

    Experience of working within a small or growing charity.

    Experience of leading change management processes.

    Knowledge or lived experience of alopecia and/or visible difference.

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