Senior Digital Marketing Executive
Employer: FullFibre
Location: Our Marketing teams' work style is hybrid, which involves spending time at one of our offices several times a month, you would be required to travel if you are successful in this role.
Salary: Not listed
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Values are extremely important to our culture and success at FullFibre...
We are Customer Centric. Our customers are at the centre of everything we do. We value, serve, and support our customers with care and dedication.
We are Collaborative. We prioritise effective communication, cooperation, and collaboration. We work as one team and celebrate our shared success.
We are Proud. Proud of the work we do and how we do it; with integrity, pride, confidence, and respect
We are Agile. We embrace change. We are innovative, forward thinking and adapt quickly to fast-moving situations and opportunities. We are continuously improving.
Are you an experienced and ambitious Senior Digital Marketing Executive, who is naturally proactive and enjoys getting stuck in and is looking for more responsibility and ownership within a growing team!This is a hands-on digital marketing role for someone who wants real ownership of key channels and the chance to make a measurable impact. The Senior Digital Marketing Executive will take the lead on email and SMS marketing and affiliate agency management, while providing important support across SEO, paid media, and performance reporting.
You’ll be commercially focused and confident running campaigns end-to-end, as well as contributing to the wider digital marketing mix. The role offers strong exposure to senior leadership, with regular input into reporting and strategic decisions. It’s a great fit for an experienced digital marketer ready to step up and take ownership in a fast-paced challenger brand.
Job requirements
Skills & Experience required to do this role...
Solid experience in digital marketing with strong knowledge of email and SMS platforms
Proven ability to plan, execute, and optimise email and SMS campaigns with a data-driven approach
Experience managing or working closely with affiliate programmes or performance marketing partners
Familiarity with paid media platforms such as Google Ads and Meta Ads Manager
Comfortable with SEO principles and supporting on-page optimisation activity
Confident working with performance data and translating it into clear insights and recommendations
Strong attention to detail with good copywriting and briefing skills
The kind of person who will thrive here
Takes initiative and gets things done without needing to be directed
Commercially minded and focused on driving measurable results
Comfortable working at pace in a fast-growing challenger business
Strong communicator who can work confidently with agencies and internal stakeholders
Eager to develop and grow their digital marketing career
Our Marketing teams' work style is hybrid, which involves spending time at one of our offices several times a month, you would be required to travel if you are successful in this role.
Job responsibilities
Your key responsibilities as Senior Digital Marketing Executive will be...
Email & SMS Marketing (Lead)
Own and lead all acquisition email and SMS campaign activity end-to-end, from planning and build to deployment and analysis
Design and optimise automated customer journeys, including lead nurture, abandoned cart sequences, and acquisition initiatives
Develop and refine segmentation and targeting strategies to improve acquisition conversion rates
Monitor deliverability, open rates, click-through, and revenue impact; continuously test and optimise
Maintain the email and SMS calendar and ensure campaigns align with wider marketing activity
Affiliate Marketing (Lead)
Manage the day-to-day relationship with the affiliate agency, acting as the primary point of contact
Set campaign objectives, review performance against targets, and hold the agency accountable for CPA efficiency
Identify opportunities to grow affiliate volume, diversify partner mix, and improve commission structures
Review and approve affiliate creative, messaging, and promotional activity to ensure brand alignment
Report on affiliate performance and contribute recommendations to the wider acquisition strategy
SEO (Support)
Support the Senior Digital Marketing Manager with SEO activity, including content briefs, on-page optimisation, and keyword tracking
Assist with website content updates to ensure pages are optimised for search and aligned with campaign activity
Help monitor organic performance and flag opportunities or issues
Website & CRO (Support)
Manage and publish content updates across the website CMS, ensuring acquisition landing pages are accurate, on-brand, and optimised for conversion
Support the planning and execution of A/B and multivariate tests to improve landing page performance and acquisition conversion rates
Work with the wider team to brief and implement CRO initiatives, ensuring learnings are documented and fed back into future campaigns
Paid Media (Support)
Provide support across paid media channels including support with agency management.
Help coordinate creative assets and copy for paid campaigns in line with campaign briefs
Assist in analysing paid performance data and feeding insights back to the team
Performance Reporting & Insight (Support)
Support the Senior Digital Marketing Manager in building and maintaining regular performance reports across digital channels
Translate campaign and channel data into clear, actionable insights
Contribute to reporting shared with senior leadership, ensuring data is accurate and well-presented
Help identify trends, anomalies, and opportunities to improve acquisition efficiency and overall digital performance
Job benefits
Company Benefits...
Competitive base salary dependent on experience/qualifications
25 days’ paid holiday plus bank holidays
A day off for your birthday
Pension Scheme
Life assurance
Private BUPA Healthcare
£500 Employee Referral Scheme
Enhanced family friendly policies
Zzoomm Employee broadband perks inc family & friends
Working with us, you will learn new skills on the job, diversify your abilities and enjoy building a new future for the UK’s broadband network.
FullFibre provides you with the flexibility to work in a way that will help you grow and develop. As well as having clear responsibilities, you will get extensive training to help you develop, and you will be building a legacy here as we build the Full Fibre broadband network of the future.
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