Employer: Barnardo's
Location: Workplace offer: Hybrid working, Barnardo's hub/office or home address
Working hours: 36.25 Hours per week
Salary: £30,122 - £35,040
Closing date: 2 November 2026
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At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Senior Digital Loyalty Executive
Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
Provide technical support for stakeholders using our email marketing platforms
Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For
We're looking for a Senior Digital Loyalty Executive who has:
Email marketing and fundraising experience with a track-record of success
Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
Experience of using customer/supporter and market data to inform ideas and strategic plans
An understanding and knowledge of digital marketing and how this can support acquisition and growth.
Excellent written, communication and interpersonal skills
You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible
For Fostering & Adoption services, we have the use of transcription tool Beam Notes
Pay & Reward Framework
We appreciate our colleagues' dedication and their commitment to delivering excellence in the vital work we do, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
We are committed to a rounded colleague experience with an approach to both pay and rewards that are fair, attractive, and progressive. This is in support of our strategic ambition to ensure Barnardo's is a place everyone can belong, grow and thrive.
The salary range advertised is in line with our pay principles, for consistency and fairness while recognising the skills and experience applicants bring to the role. Appointing salaries can be discussed further at appointment stage; we do seek to appoint within this range always exercising responsible stewardship.
Benefits
Workplace Offer: What it means for you
Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
Service related sick pay from day 1
Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
Cycle2work scheme
Interest free season ticket loans
Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
20% discount at Barnardo's stores
Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
Free access to round the clock employee assistance program for advice and support
Access to Barnardo's Learning and Development offer
*T&C's apply based on contract
About Barnardo's
We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.
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