Senior Customer Marketing Manager
Employer: Pinpoint
Location: This is a remote role based in the UK, with occasional in-person co-working sessions and events in London
Working hours: Full Time
Salary: £60,000 - £80,000 / year
-
Hey 👋 I'm Emily, Director of Growth Marketing at Pinpoint.
We’re a high-growth HR tech company building and selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place — with a mature product, rapid growth, strong product-market fit, and happy customers.
As our customer base grows and our product continues to evolve, we need a dedicated owner to turn well-understood Customer Success and Product insight into clear, repeatable customer-facing programmes that support feature launches, drive adoption, and create expansion-ready demand within our existing customer base. That’s where you come in.We’re hiring a Senior Customer Marketing Manager to plan, build, and run customer marketing programmes that support feature launches and expansion motions at scale. You’ll own the execution of onboarding, adoption, expansion, and advocacy initiatives — reducing reliance on 1:1 CS effort, improving consistency across the customer experience, and supporting our Net Revenue Retention goals.
The fine print (but a bit more exciting):
This is a remote role based in the UK, with occasional in-person co-working sessions and events in London
Customer marketing at Pinpoint is still early. There isn’t a polished lifecycle machine to inherit, and you won’t always have perfect data or clean attribution — you’ll be building and iterating while things are live
There is strong direction already from Growth, Customer Success, Product, and our CEO. This role is about executing and operationalising that direction at scale, using good judgment to decide what’s worth prioritising
This is a hands-on role — you’ll be responsible for setting up and running the full mechanics of campaigns and programmes yourself (emails, webinars, internal docs, coordination), not just defining what should happen
You’ll work at the intersection of product complexity, customer nuance, and commercial pressure, with multiple stakeholders across CS, Product, RevOps, Growth, Content, and Events
Our values actually matter here. We hire people who reflect them in how they work, collaborate, and make decisions
About the Role
Design and execute customer marketing programmes that accelerate time to value, drive sustained product adoption, and support confident paths to expansion and advocacy, in close partnership with Customer Success, Product, RevOps, and Growth
Prioritise time-to-value and product adoption initiatives in the first 6–9 months, expanding into advocacy and expansion programmes once foundations are in place
Create and ship customer-facing content, including onboarding guides, nurture emails, training scripts, enablement templates, and campaign messaging, writing strong first drafts and iterating quickly
Translate Customer Success and Product insight into clear, on-brand education materials that support scalable customer learning
Design and manage lifecycle nurture programmes for new and existing users, partnering with Marketing Ops on workflow support
Support feature launches, product release webinars, and customer-led campaigns in collaboration with Growth
Run lightweight advocacy programmes and source customer stories for case studies
Define and track success metrics with Marketing Ops and Customer Success, using adoption and expansion data to improve programmes over timeCollaborate cross-functionally on lifecycle initiatives that improve the overall customer experience
What you won’t own:Setting ARR, expansion, or adoption targets
Redesigning the implementation or CS lifecycle process or strategy — you’ll take inputs from those teams and help create assets and experiences that are on-brand
Designing in-product journeys or tutorials (Product owns this; you can support as needed)
Managing customer success, customer onboarding delivery, or renewals
Complex workflow building in HubSpot — Marketing Ops can support anything that’s not feasible to self-serve
Tech stack: HubSpot, Intercom, Notion, webinar tooling (e.g. Contrast), CMS (WordPress → Webflow), basic design tools (e.g. Figma).
About You
Experience building or running customer marketing or lifecycle programmes in a high-growth B2B SaaS environment
Has worked in environments where customer marketing was still being shaped or evolving, turning CS and Product insight into repeatable, scalable programmes
Excellent writer, with clear, confident customer-facing communication as a non-negotiable
Strong executor with good judgment, comfortable taking messy or ambiguous inputs and deciding what’s worth shipping
Hands-on by default, owning content and programmes end-to-end rather than briefing and delegating — including writing emails, building webinar agendas, coordinating logistics, and creating internal enablement docs yourself
Commercially aware, with a solid understanding of how Customer Success teams drive retention and expansion
Data-informed, able to prioritise and make recommendations even when the data isn’t perfect
Organised and reliable, keeping multiple lifecycle initiatives moving without close oversight
UK-based
Huge plus if you have experience in HR tech or recruiting software
What We Offer
We want Pinpoint to be the best place you’ve ever worked—somewhere you feel valued, supported, and excited to grow. Here’s what you’ll get:
Comprehensive healthcare – Excellent medical, dental, & vision coverage for you and your family
Unlimited holidays – Take the time you need to rest and recharge
Mental health support – Unlimited, immediate access to professional counseling via Spill
Retirement contributions – 401k or pension contributions depending on your location
Remote-first – Work where you’re most productive, with flexibility and trust as the default
Equity with real upside – Share in the long-term value you help create
Fully paid parental leave – Up to 16 weeks of paid leave for new parents
Learning budget – Annual funds for courses, books, or anything that supports your growth
A detailed overview of our benefits can be found here.
About Pinpoint
We’re changing the way companies hire, and rewriting the rules of recruitment.
We’re a high-growth HR tech company building software that makes hiring faster, fairer, and more human, fixing the broken processes that make it hard for great candidates and great companies to find each other.
Founded in 2018, we bootstrapped our way to 500+ customers and $5M ARR before raising private equity funding in 2023 to support our next stage of growth. Today, we’re a 90-person team across the U.K. and U.S., serving more than 1,000 organizations worldwide. We scale deliberately, with sensible unit economics and no layoffs, because we’re building for the long term—not the next funding round.
Our product is deep and configurable enough to support complex hiring workflows, yet simple enough for teams to love using every day. That balance is what makes Pinpoint different. We back it up with genuine care, including fast (under 90 seconds) support from real people who know the product.
Our culture is built on genuine transparency and values we actually use to make decisions. Even as we’ve moved past early-startup noise, everyone here still shapes how we operate—taking ownership, staying curious, and solving problems proactively. As we scale, we balance structure with flexibility while holding ourselves to a high bar for respect and kindness.If you’re excited by meaningful problems, high ownership, and working with smart, kind teammates, we’d love to hear from you.
The Work From Home Hub is dedicated to finding and sharing remote and hybrid job opportunities across the UK. The content available on theworkfromhomehub.co.uk is intended for general informational purposes only. While we strive to ensure the information provided is accurate and reliable, we make no guarantees or warranties, expressed or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of the information presented on our site.
Whether you are looking to change careers, advance in your current role, navigate workplace challenges, or return to work after a break, I can give you expert guidance and practical strategies to help you achieve your goals.
Visit Victoria-Hopkins.com for more information
This page may contain adverts for products and services tailored to those seeking homebased roles or already working remotely. These adverts help The Work From Home Hub source and share more job opportunities to our community. Support our mission - become a partner today.