Senior CRM Executive

Employer: Twinkl

Location: Remote UK

Hours: Full-time, 37.5 hours per week

Salary: £35,000 - £40,000 per annum

Closing date: 19/07/2025

• Job description

  Senior CRM Executive

  Location: Remote UK

  Hours: Full-time (37.5 hours per week)

  The Senior CRM Executive is a data-driven communicator and channel specialist, responsible for planning, building and optimising CRM campaigns across key stages of the customer lifecycle. Sitting within a UKI B2C marketing pod, this role helps deliver targeted, engaging and effective email activity that supports acquisition, retention and loyalty goals.

  This is a great role for someone confident working with CRM platforms, audience segmentation and performance metrics – and who enjoys crafting clear, purposeful copy that speaks directly to educators.

  Key responsibilities:

  • Plan and deliver CRM campaigns in line with the BAU calendar, ensuring timely and accurate execution.

  • Build and schedule emails using segmentation, dynamic content and personalisation as appropriate.

  • Write and adapt CRM copy for a range of purposes – from onboarding and upgrade nudges to newsletters and winback flows.

  • Track campaign performance using key metrics (e.g. opens, clicks, conversions) and provide insights to guide optimisation.

  • Collaborate with Segment Managers and Marketing Managers to plan campaigns that reflect pod priorities and audience needs.

  • Maintain clear documentation of CRM journeys, automations and tagging, working closely with CRM and data teams.

  • Support the testing and rollout of new journeys – including A/B tests, triggered flows and lifecycle messaging.

  • Ensure emails are mobile-optimised, visually engaging and on-brand, coordinating with design and dev teams as needed.

  • Share CRM insights and learning with the wider pod to support integrated campaign planning across channels.

  Skills and Experience:

  • Strong experience writing and delivering CRM campaigns with measurable impact

  • Good working knowledge of CRM platforms and email delivery tools (e.g. Braze, Dotdigital, Mailchimp)

  • Comfortable working with data – including segmentation, UTM tracking, tagging and performance metrics

  • Excellent written communication skills, with an eye for clarity, tone and user journey

  • Proactive and organised, with the ability to manage multiple campaigns and deadlines

  • A collaborative team player, confident working cross-functionally with content, design and data specialists

  Desirable Skills and Experience:

  • Experience with lifecycle marketing and customer journey mapping

  • Familiarity with A/B testing, automation tools and personalisation techniques

  • Interest in education, classroom realities or working with educators

  • Comfortable briefing in visuals or light HTML/CSS tweaks for email formatting

  Benefits:

  In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

  Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

  • From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.

  • Quarterly company awards programme

  • Seasonal events

  • Referral scheme

  • Cervical and Prostate screening

  • Company sick pay after 3 months of service 

  • After probation - cycle-to-work scheme

  • Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave

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