Senior Brand Marketing Manager
Employer: The Duke of Edinburgh's Award
Location: Home based/travel to London and Reading offices may be required
Temporary: Fixed Term Contract
Salary: £45,683 - £53,745 / year
Closing date: Friday 10th - Midnight
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We’re looking for an exceptional brand marketing manager who can step into a critical role at the DofE as we embark on an exciting new strategy – World Ready. You’ll spearhead continued growth of one of the UK’s most loved charities, developing a new brand strategy, setting up values-led partnerships, positioning the brand to meet audience needs and wants, and executing integrated campaigns that extend the DofE’s reach, influence and income. You’ll champion the audience in everything we do and be passionate about data driving decisions.
You’ll manage a small team, driving brand marketing activity that delivers against strategic objectives, whilst supporting internal teams; being the brand guardian, shaping propositions and products and delivering creative and impactful marketing strategies to grow targeted participation and fundraising.
A key member of the Engagement leadership team, you’ll offer strategic counsel across the charity and be a trusted voice of experience as we continue to build our brand marketing approach.
What we are looking for:
This is a year’s contract to step into a Senior Brand Marketing Manager role whilst the current manager focuses on a strategic project, starting July/August 2026.
We’re looking for an experienced and creative self-starter who knows how to work well in a fast-paced and evolving environment, who can hit the ground running.
Must have essential experience and knowledge:Experience of leading a marketing team of 2+ people.
Excellent knowledge of integrated brand marketing processes including brand management and development.
A proven track record crafting and implementing multichannel brand marketing strategies.
Experience in developing and managing paid advertising campaigns.
Experience across audience research and supporter journeys.
Excellent ability to build strong relationships and influence at all levels.
Excellent verbal and written communication skills.
Good understanding of brand marketing KPIs, CRMs and GDPR.
How to apply and interview dates
If you feel excited by this role and believe you have the necessary skills and experience to become a valued team member, please go to our website and apply.The deadline for applying for this role is: Friday 10th - Midnight
1st interviews will take place on: WC 27th July - to be held virtual via MS Teams.
2nd interviews will take place on: WC 27th July of required.
Benefits
We offer excellent staff benefits including a generous pension contribution, an employee assistance programme, healthcare cash plan and volunteer leave. Also, 25 days holiday, plus Bank Holidays and an additional 3 days paid leave between Christmas and the New Year. Buy additional annual leave, benefits discount website, death in service benefit 4 x salary, incapacity benefit, generous family leave and sick leave.
The DofE are committed to safeguarding and promoting the welfare of young people. All successful applicants will be required to undergo an Enhanced Disclosure and Barring Service check. (e.g. DBS/PVG or similar), including references covering any gaps of employment/education, confirm eligibility to work in the UK and complete a health check.
**The geographical allowance is based on a member of staff having a home or office-based postcode within 30 miles (as the crow flies) from Charing Cross, WC2N 5HS. The allowance is 7% capped at £4,000 per annum.About The Duke of Edinburgh's Award
The Duke of Edinburgh’s Award is a renowned charity that empowers young people by offering life-changing programs. With a vision of Youth Without Limits, their aim is to provide over a million young individuals, particularly those facing marginalisation, the opportunity to participate in their transformative initiatives within the next five years. By supporting young people in acquiring new skills, overcoming obstacles, and building confidence and resilience, they promote personal growth and development.
The organisation operates by licensing and supporting various institutions like schools, colleges, youth groups, and hospitals to run their programs. They prioritise the safety of participants and have taken necessary measures to ensure it. Additionally, The Duke of Edinburgh's Award has an Executive Leadership Team that works together to expand their provision and a team of Trustees who set the strategic direction for the charity.
With an international reach in over 130 countries and territories, the DofE is part of The Duke of Edinburgh’s International Award Foundation, which aims to provide opportunities to young people globally. The history of the DofE traces back to 1956 when it was initially launched for boys. Over the years, it has evolved and now offers programs for young people aged 14 to 24, focusing on four key sections: Volunteering, Physical, Skills, and Expedition. The impact of the DofE has been astounding, with millions of young people benefiting from the program. Even during challenging times like the coronavirus pandemic, the dedication and contributions of DofE participants have been remarkable.
As the UK recovers, the DofE continues to support and empower young people, playing a vital role in the national effort. With a rich history and a commitment to youth development, The Duke of Edinburgh’s Award remains a beacon of opportunity and growth for young individuals across the globe.
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