Product Marketing Officer - Content
Employer: Jisc
Location: Hybrid - A blend of working from home and your nominated hub office. We have hubs located in London, Bristol, Manchester and Oxford. Specific patterns for working in the office are not mandated, and the frequency of time worked in the office is agreed with your manager. Meeting in person is something we value, so you may need to travel on occasion to any of our hub offices.
Working hours: 35 hours per week
Salary: From £32,000 per annum (negotiable based on experience) + comprehensive benefits package
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For 30 years Jisc has pioneered digital solutions for UK education and research, transforming how knowledge is created, shared and used.
We are uniquely positioned to protect, promote and lead the sector in digital and data transformation, making a difference to students, communities and society. Together, we are
working to build a better digital future for education and research.
Raise your potential at Jisc through our culture of lifelong learning. At Jisc, we're all about growth, so embrace new challenges, sharpen your skills and shape a career that excites you.
The role:
The role will deliver tactical product marketing activities in support of the strategic product marketing plans and product roadmaps for all OpenAthens products and services in our target global markets.
The role will create compelling, value-driven content aligned with the overarching product narrative and positioning. This includes contributing to compelling customer experience; provide sales enablement; enhance clarity and cohesion around our customer communications; and increase the relevance and frequency of our external messaging.
The role is user-centred and focused on educating and articulating the value of the product to our target customer groups in a clear, consistent and engaging way, therefore excellent communication and copywriting skills are essential, alongside the ability to understand product knowledge effectively.
Key areas for focus include America and Europe, therefore we are looking for a person who is fluent in English, as well as in Portuguese. Knowledge of Spanish will be valuable.
What you’ll be doing:
Working with the OpenAthens product marketing function to deliver product marketing activity and campaigns to achieve objectives within agreed budgets.
Creating and managing the production of engaging and effective content, content including blogs, whitepapers, thought leadership, case studies, videos, social posts, and sales enablement materials aligned to buyer personas, product hierarchy and the buyer’s journey. Crafting narratives that lead with value, not just features, ensuring content resonates with buyer personas and aligns to product hierarchy and the buyer’s journey.
Adapting messaging across channels and formats while maintaining a consistent brand voice.
Creating effective educational content to help customers and stakeholders around the world understand our products and services by using an easy-to-understand language and tone of voice directed at international audiences.
Collaborating with the wider marketing team to ensure content supports campaigns and enablement efforts.
Supporting the product marketing function to localise and deliver go-to-market plans and tactics.
Collaborating with the broader product marketing function and research teams to translate research insights - such as customer pain points, preferred content formats, and industry trends into impactful market-facing content and educational materials.
Crafting compelling news releases and build strong relationships with international journalists and media outlets, developing clear and impactful PR pitches that position OpenAthens and its experts as trusted thought leaders in the industry.
Creating effective educational content to help customers and stakeholders around the world understand our products and services by using an easy-to-understand language and tone of voice directed at international audiences.
Monitoring our brand in the press and analyse performance.
Measuring, reporting on and improving the effectiveness of product marketing content and tactics delivered.
What we are looking for:
Excellent written and verbal fluency in English and Portuguese.
Experience across marketing, communications, or PR functions. Using marketing tools and channels including websites, email, social and video.
Demonstrable experience writing successful communications and content pieces.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Strong writing and storytelling skills with the ability to simplify complex concepts.
Ability to grasp complex IT concepts and communicate to a wider audience.
Able to work as part of an international team.
Be collaborative and flexible.
Focussed on delivering service excellence for all customers.
Eager to learn and specialise in product marketing.
Interest in technical products.
Don’t meet every single requirement?
We know that sometimes people can be put off applying for a job if they think they can’t tick every box, so we encourage you to apply even if you do not meet 100% of the requirements, but if you feel this role is perfect for you. You may be just the right candidate for this or other roles!
Hybrid working:
Specific patterns for working in the office are not mandated, and the frequency of time worked in the office is agreed with your manager. Meeting in person is something we value, so you may need to travel on occasion to any of our hub offices.
Why work for us?
At Jisc, every role is meaningful, and every individual is valued. We foster a culture of continuous learning and personal growth, offering opportunities to develop new skills and make a real impact in education and research. With a strong focus on work-life balance, we embrace flexible working that prioritises outcomes over hours, empowering you to create a rhythm that energises both your professional and personal life.
Our Guiding Principles:
Jisc’s culture is powered by our four guiding principles: putting customers first, driving innovation, creating impact, and championing inclusive collaboration to deliver sustainable outcomes and shape a better future.
Discover the amazing benefits we provide! Here’s what you can look forward to:
Flexible work pattern, which can adapt to suit your schedules and personal commitments
31 days annual leave (plus bank holidays) that includes three closure days over Christmas
Buy up to an additional 5 days leave during the flexible benefits window
Generous flexible pension schemes
A range of wellbeing lifestyle benefits including company paid health care cash plan, mental health first aiders and support
A company culture of continuous learning with access to thousands of LinkedIn Learning courses, and lots of resources and opportunities to support your development
Allocated allowance of up to £250 to equip your home office
Financial well-being support including access to preferential loan and savings plans, mortgage advice, will writing tools and support and resources to help you make the most of your money
A wide range of discounts and cashback from retailers and big-name high-street stores
Family friendly policies including enhanced parental, maternity and paternity and co-parental leave as well as opportunity for career breaks
Support your volunteering with up to 3 days volunteer leave
Equity, diversity and inclusion:
Jisc believe our people make all the difference in cultivating an inclusive culture that welcomes ideas, encourages innovation, and values belonging.
We work hard to create an equitable experience for our candidates and workforce which embraces all aspects of their identity including race and ethnicity, religion and belief, sex, gender identity, sexual orientation, trans identities, age, class, disability, neurodivergence, or veteran status.
Application process:
Please let us know how we can best accommodate you throughout the recruitment process. We’re committed to making our process accessible and comfortable for everyone - just tell us what works best for you.
Just so you know, we review CVs as soon as we can and aim to provide an update on your application within 4 weeks of receiving it. However, you may hear from us a lot sooner, so please keep an eye out for our emails or calls!
If you are currently a Jisc employee, please apply through your Dayforce Employee profile.
We have a thorough background screening process that verifies the details you share with us in your CV and your application. Any inaccurate information supplied during the application stages can lead to a job offer being withdrawn.
Sponsorship:
Jisc has an active sponsor licence to recruit on a Skilled worker visa basis. Candidates wishing to apply who require sponsorship should determine the likelihood of obtaining a Certificate of Sponsorship for the role by assessing their circumstances against the relevant Home Office criteria. Jisc does not offer any financial re-imbursement towards the applicant costs, such as re-location, skilled worker visa and dependant costs or the immigration health charge.
No agencies please.
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