SEO Manager
Employer: Sporty Group
Location: Global - Remote
Salary: Not listed
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As we continue to scale across new markets, we are seeking an experienced SEO Manager to drive organic growth and visibility across the Sporty Group digital ecosystem. This role will focus on developing and executing a comprehensive SEO strategy, covering on-page, off-page, and technical aspects, to strengthen our presence in a competitive industry. You’ll work cross-functionally with product, content, and marketing teams to ensure all initiatives are optimized for discoverability, engagement, and measurable business impact.
What you'll be doing
Develop and implement SEO strategies that drive qualified traffic and improve visibility across multiple markets
Conduct ongoing keyword research, discovery, and expansion to identify high-value opportunities
Lead backlink acquisition and outreach strategies using platforms such as RhinoRank, Ocere, Zentury, etc.
Build and maintain a diverse, high-quality backlink profile through white-hat link-building practices
Collaborate with content and marketing teams to embed SEO best practices in all content initiatives
Conduct content audits and optimizations to maximize search visibility and user engagement
Manage tracking and measurement via GA4, GSC, GTM, and Ahrefs, analyzing performance and producing actionable insights
Work closely with development teams to ensure SEO best practices are applied to new and existing features
Optimize Google My Business listings and local visibility in key markets
What you'll bring
3+ years of proven SEO experience, across multiple countries or regions
Deep understanding of on-page, off-page, and technical SEO fundamentals
Strong analytical mindset with the ability to interpret data and translate it into actionable strategies
Experience with tools such as GA4, GSC, Ahrefs and SEMrush
Solid understanding of website structure, crawlability, and link equity
Excellent collaboration and communication skills with cross-functional teams
Attention to detail, ownership mindset, and adaptability in a fast-paced environment
Even better if
Experience in the online sports betting, gaming, or entertainment industry
Hands-on experience with RhinoRank, Ocere, Zentury, or similar outreach platforms
Experience with international or multilingual SEO
Basic understanding of Google Ads or SEM, and how organic and paid strategies complement each other
What’s in it for you
Sporty is a remote first company in pursuit of sustainability
A competitive salary + individual performance based bonuses every quarter
28 days paid annual leave
Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
Referral bonuses & flash bonuses
Top of the line equipment
Annual company retreats to provide great internal networking opportunities
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
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