Mass Participation Lead
Employer: Stroke Association
Location: Home-based, UK Nationwide. However, frequent travel will be required as part of this role (may include team meetings or other work-related meetings)
Working hours: 35 hours per week
Salary: circa £49,000 per annum (inner London weighting £3,950 per annum/pro rata or outer London weighting £2,457 per annum/pro rata may be applied in accordance with where you live)
Closing date: 5 June 2026
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Ref: CE405 | Mass Participation Lead | Home-based, UK Nationwide
However, frequent travel will be required as part of this role (may include team meetings or other work-related meetings)
Salary circa £49,000 per annum (inner London weighting £3,950 per annum/pro rata or outer London weighting £2,457 per annum/pro rata may be applied in accordance with where you live) | 35 hours per week
We are seeking an experienced leader to drive forward the development and implementation of the events and mass participation fundraising strategy. Reporting to the Head of Regional Fundraising this is an exciting role leading our ambitious vision for this area of our team. Worth currently over £2m annually we are looking to grow our income from third party and owned products and events.
The post holder will provide strategic leadership to the Mass Participation team (2 direct reports and accountability for a further 6) as well as playing an active leadership role across the Regional Fundraising Team and Mass Engagement department, contributing to the wider directorate goals and objectives.
You will be an innovative thinker with the ability to review our existing programme, the wider market environment and identify opportunities for supporter acquisition, engagement, and retention. You will oversee a customer-centric approach where supporters receive an outstanding experience and feel proud of their continued contribution.
Key responsibilities will include:
Developing strategy for events and mass participation products
New fundraising product development
Strategic leadership of a geographically dispersed team, embedding a culture of high performance
Setting meaningful income and expenditure budgets and being able to accurately re-forecast putting action plans in place to mitigate shortfalls.
To fulfil the role, you must be a resident of the UK and have the right to work in the UK.
Please click here to view the role profile.
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