Marketing Manager - Apprenticeships

Employer: KnowledgeBrief 

Location: Remote (UK). Must be able to regularly travel to London for occasional in-person meetings and events (travel expenses reimbursed)

Working hours: Full-time 

Salary: £45,000 – £50,000 per annum, dependent on experience  

Closing date: Monday 10th August 2026

• Job description

  Join KnowledgeBrief

  KnowledgeBrief is a leadership and management training provider specialising in apprenticeship delivery, leadership development, business competency training and professional skills development.

  Through apprenticeships, digital learning, workshops, coaching and practical development programmes, we help individuals and organisations build the knowledge, confidence and capabilities they need to grow and succeed.

  Our vision is to inspire existing professionals and the next generation of leaders through high-impact learning experiences that empower great leadership at every level. We are a values-driven organisation with a strong focus on innovation, authenticity, inspiration and relationships, creating meaningful impact for our learners, clients, colleagues and partners.

  About the Role

  We are looking for an experienced Marketing Manager to lead and grow our marketing function during an exciting period of organisational growth.

  This is a hands-on leadership role for someone who can set a clear marketing direction and personally help turn that direction into effective activity. Starting as a standalone role, you will grow a team while remaining closely involved in planning, creating, launching and improving campaigns across the full marketing mix.

  You will be responsible for developing and delivering a marketing strategy that generates qualified employer leads, strengthens our brand and supports measurable commercial growth. This will require more than overseeing activity: you will bring structure to competing priorities, develop creative and practical ideas, and ensure campaigns move successfully from concept through to delivery, measurement and improvement.

  Working closely with colleagues across Commercial, Digital, Curriculum and Design, you will help connect marketing activity with sales priorities, customer needs and organisational objectives. You will use data, insight and feedback to understand what is working, improve lead quality and make informed decisions about where the team should focus its time and budget.

  This opportunity would suit a confident and resourceful marketing leader who combines strategic thinking with hands-on delivery and wants to make a visible impact within a growing organisation.

  Key Responsibilities

  • Develop and deliver a marketing strategy aligned to organisational growth objectives

  • 
    Define and monitor marketing KPIs, using data and insight to optimise performance

  • Identify opportunities to grow and manage a small marketing team, fostering collaboration, accountability and innovation

  • Identify opportunities to strengthen brand visibility, market position and customer engagement

  • Champion the KnowledgeBrief brand across all communications and touchpoints

  • Work closely with Commercial, Digital, Curriculum and Design teams to maximise marketing impact

  • Oversee content, digital marketing, website activity and campaign delivery across multiple channels

  • Lead multichannel campaigns that drive lead generation, engagement and brand awareness

  Experience, Skills & Qualifications

  Essential

  • Demonstrable experience of developing marketing strategies and translating them into successful, hands-on campaign delivery

  • 
    Experience taking campaigns from initial concept through to launch, measurement, optimisation and evaluation

  • Broad digital marketing experience across channels such as email, content, social media, SEO, SEM, PPC, websites, CRM and marketing automation

  • Experience working closely with sales or commercial teams to improve lead quality, campaign follow-up, conversion and pipeline contribution

  • Excellent communication, relationship-building and stakeholder management skills, with the ability to present recommendations clearly and persuasively

  • Experience managing marketing budgets and making effective decisions about resources and investment

  • Strong organisational skills and the ability to bring structure and focus to multiple priorities

  • The creativity and commercial judgement to test new ideas and turn innovation into practical, measurable marketing activity

  • Strong analytical skills, with the ability to define meaningful KPIs, interpret performance data and make evidence-based decisions

  • Experience managing and developing a small marketing team, including setting direction, prioritising workloads and maintaining accountability

  • Strong experience in B2B lead generation and multichannel marketing, with evidence of measurable commercial outcomes

  Desirable

  • Experience within apprenticeships, training, education, learning technology, or professional services sectors

  • An understanding of complex B2B buying journeys, funded training or regulated markets

  • Experience using marketing automation and CRM platforms

  • Experience working within a growing or scaling organisation

  • Qualification in Marketing, Business, Communications, or a related discipline

  • Membership of the Chartered Institute of Marketing or a similar professional body

  The person we are looking for

  We're looking for someone who:

  • Combines strategic thinking with a willingness to get involved in day-to-day delivery

  • Takes ownership of outcomes and follows activity through from idea to measurable result

  • Leads with clarity, setting priorities and supporting others to produce high-quality work

  • Brings fresh ideas, challenges conventional approaches and tests what could work better

  • Understands that social media is one part of a broader marketing mix

  • Communicates ideas clearly, concisely and confidently

  • Builds credibility and positive working relationships across different teams and levels of seniority

  • Is adaptable and resourceful when priorities, resources or commercial requirements change

  • Balances creativity and innovation with practicality, data and commercial awareness

  • Is aligned with KnowledgeBrief’s values and shares our commitment to the Joy of Learning

  Why Work With Us?

  At KnowledgeBrief, we are committed to creating an environment where people feel supported, challenged, and able to grow.

  You'll benefit from:

  • Dedicated monthly CPD time to support your development

  • 5.6 weeks' annual leave plus bank holidays

  • Two-week company closure over Christmas and New Year

  • Company sick pay

  • Access to our Employee Assistance Programme and wellbeing support

  • Opportunities to contribute to cross-team projects and organisational growth

  • A remote-first environment with opportunities to connect in person

  • The opportunity to shape and influence the future direction of a growing marketing function

  • Meaningful work that supports learners, employers, and future leaders across the UK

  Application Process

  • Submit your CV via our careers platform

  • Initial screening with the People & Culture Team

  • Interview stage(s) with the hiring team

  • Final decision and feedback

  • We aim to keep the process timely, transparent, and respectful of your experience.

  Our Commitment to Safer Recruitment and Inclusion

  KnowledgeBrief is committed to safeguarding and promoting the welfare of learners, and all colleagues are expected to share this commitment.

  Offers of employment are subject to pre-employment checks, including right to work, references, and DBS checks where appropriate.

  We are an equal opportunities employer and welcome applications from all backgrounds. Reasonable adjustments are available throughout the recruitment process.

  Ready to Apply?

  If this opportunity aligns with your experience and aspirations, we would love to hear from you.

  Please submit your CV and we will be in touch.

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