Legacy Development Manager
Employer: Cancer Research
Location: Homebased - England
Working hours: Full time 35 hours per week
Salary: £39,000 - £43,000 plus benefits
Closing date: 19th April 2026 23:55
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At Cancer Research UK, we exist to beat cancer.
We’re looking for a motivated Legacy Development Manager to own and develop the growth and audience plans for the development and delivery of legacy giving in Supporter Relationships, including implementation of legacy trials and development of bespoke stewardship.
This position will help to drive growth through engagement and cultivation activities and events across priority audiences, particularly pledgers and high value/high net worth individuals.
In this role you will support with acting as a conduit between key stakeholder teams, to translate the Legacy strategy into tangible activity which drives growth for the legacy proposition through the Supporter Relationships team.
What will I be doing?
Implement the legacy product and audience strategy across Supporter Relationships audiences to ensure growth in number of people pledging, average value of gifts, increasing conversion rates and the percentage of residuary gifts
Collaborate with the Legacy Proposition team to drive progress of the ARMA project and other identified initiatives and tests/trials
Work in collaboration with Legacy sub-team and wider Supporter Relationships to embed AMRA and any future projects and trial new initiatives
Support the development of outstanding stewardship to new and existing higher value legacy supporters through events and bespoke communications, driving emotional loyalty and gift value growth
Work in collaboration with the relevant Senior Managers and teams across Supporter Relationships to ensure a consistent approach to delivery of legacy plans, process, reporting and performance management
Maintain excellent stakeholder relationships with Proposition, Event Delivery, Operations and Marketing teams
Work closely with the Legacy sub-team and events team review and evolve legacy engagement events and to inform legacy content at events, keeping messaging up to date and inspiring
Develop and implement induction training and specialist priority product and audience training for relevant Supporter Relationships teams (Regional, Legacy, Corporate etc), building awareness about Legacy, IG and identifying cross sell opportunities across all audiences
Ensure you are compliant with Fundraising Regulator and Charity Commission regulations, up to date with CRUK policies and procedures, and operating in line with Institute of Fundraising best practice
What are we looking for?
A passion for the CRUK cause with the ability to understand CRUK’s vision, purpose, and achievements, sharing this knowledge to motivate and inspire supporters
Experience of developing and implementing strategy, policy and operating plans, making future focussed, well-informed decisions and articulating these clearly
Experience of matrix managing performance and setting, monitoring and achieving targets
Experience of leading multiple projects and working in a matrix environment, taking an objective approach to prioritisation and clearly translating this to others
Knowledge and/or experience in Legacy or Individual Giving with strong knowledge of CRUK priorities and product and delivery mechanisms
Confident communication skills with an ability to adapt your style to different people or situations
Excellent relationship building, negotiating and influencing skills with internal and external stakeholders
Flexibility and willingness to adapt and change to respond to evolving opportunities and priorities
A positive attitude and resilience in the face of challenge
Proactive, creative and strategic thinker with evidence of spotting opportunities and taking an innovative approach
Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
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