Growth Manager, Founder Content
Employer: Minerva Virtual Academy
Location: London/Hybrid
Working hours: Full-time 37.5 Hours per week
Salary: £45,000 – £55,000
Closing date: 27 Jul, 2026
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About us
Minerva Virtual Academy is the UK's largest DfE-accredited online school, educating students across roughly 60 countries. Alongside it sits MVA Tutors, a premium tutoring service. Together, the two organisations are built around a simple belief: schools should fit the child, not the other way around. Our founder, Hugh, is an active voice in the education reform conversation, writing, speaking at conferences, and building a growing audience on LinkedIn, Instagram and TikTok. That audience is more than a marketing channel. It's a direct expression of what Minerva stands for.
The role
This is a new position, created because we've outgrown our current setup. Right now, Hugh has one person helping with content (editing videos, supporting LinkedIn posts), but there's no one leading the strategy. No one owns the vision for how Hugh's personal brand grows, what it says, and where it shows up. That's what this role is. You'll come in as the strategic lead for Hugh's personal brand across LinkedIn, Instagram and TikTok. You'll plan and produce content, manage the existing editor, and take full ownership of growing Hugh's following through authentic, mission-driven storytelling. This isn't a social media scheduling job. It's a creative and strategic role that puts you at the heart of a founder-led brand with real momentum and a genuine story to tell.
What you'll do — strategy & planning
Own the content strategy across LinkedIn, Instagram and TikTok, setting direction, identifying angles, and building the calendar. Translate Hugh's work, ideas and experiences into compelling content themes. Track growth, engagement and platform trends and adjust the approach accordingly. Identify opportunities: speaking clips, reactive content, series formats, collaborations.
Production & execution
Plan and lead regular filming sessions with Hugh, preparing hooks, formats and briefs so the time is used well. Manage the existing video editor, briefing and reviewing their work. Write scripts, captions and hooks that sound like Hugh, not like a content agency. Repurpose long-form content (talks, interviews, podcast appearances) into short-form clips and posts.
Community & growth
Grow Hugh's following on Instagram and TikTok through consistent, high-quality content. Monitor comments and engagement, feeding insights back into the strategy. Build a recognisable visual and tonal identity across platforms.
Who we're looking for
You've done this before, or something close enough that you can hit the ground running. You understand how founder-led content works: that the story matters as much as the format, that authenticity beats polish, and that growing a following takes both creative instinct and disciplined consistency. You'll bring a track record of growing a social media presence (ideally for a founder, executive or public-facing individual), strong writing skills with the ability to capture someone else's voice convincingly, genuine fluency with Instagram Reels and TikTok (not just using them, but understanding what makes content perform), experience managing or briefing a creative, strategic thinking that lets you zoom out and plan a quarter and zoom in and write a caption, and self-direction. You don't need to be told what to do. You see the opportunity, and you go after it. Bonus points for education, edtech or mission-driven backgrounds, journalism or documentary experience, or familiarity with LinkedIn as a thought leadership platform.
What we offer
£45,000 to £55,000 depending on experience. London / hybrid working, we're flexible on the split. In a close working relationship with the founder, this role has real access and real influence. The chance to build something from the ground up with genuine creative ownership. A mission worth telling people about.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
To apply for this role, please submit your CV and a strong, supporting Cover Letter in PDF form. Any applications received without a cover letter will not be considered.
MVA is an affordable, accessible online independent school that delivers world-class education with a true sense of community. It is the perfect school for modern times - combining smart technology and engaging online resources with one-to-one support, active group learning, and exciting multi-disciplinary projects.We offer students the flexibility to learn from the comfort of their home, and anywhere in the world while ensuring they develop the social skills required to live fulfilling lives and succeed in the workplaces of the future. We champion self-sufficiency, collaboration, problem-solving, creative and critical thinking, leadership, and mindfulness.
Our motto - Together We Thrive - is translated into the day-to-day experience of students & staff at the school through our Ways of Being, devised by students for the whole community. We endeavour always to be:
Ambitious
Aware
Considerate
Kind
Mindful
Reflective
Responsible
MVA is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS). As part of our Safer Recruitment Policy online searches will also be carried out as part of due diligence checks ahead of any interviews.
MVA values the diversity of our workforce and welcomes applications from all sectors of the community.
If you have any questions relating to this opportunity, please refer to the attached 'Recruitment FAQs' document.Please do not email CVs directly to this address as they will not be considered an application for the role, you must submit your interest via the online application only.
Please ensure you do not delay your application; we reserve the right to close the advert early and may shortlist early.
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About Minerva Virtual Academy
Minerva Virtual Academy is one of the UK’s first DfE‑accredited online schools for ages 11–18, offering a flexible British curriculum, live lessons, and 1:1 mentoring. A supportive, inclusive choice for families seeking personalised, modern education that fits their lives.
