Email Marketing and CRM Manager
Employer: Trussell
Location: Based from home - travel around the UK as necessary for events.
Working hours: Full time
Salary: £48,920.46 per annum
Closing date: 9:00am, 13th Apr 2026 BST
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To lead Trussell’s email and marketing CRM strategy and digital projects by creating insight‑led, compliant, and engaging digital communications and journeys that bring our story to life and drive programme outcomes.
This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors to increase funding, campaigning, and other forms of support for our work. As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long-term vision of a UK without the need for food banks.
Key Responsibilities
Email and CRM marketing
· Lead the design, content development and delivery of Trussell's email programme and related projects, optimising workflows, journeys and alignment with our audience strategy to deliver organisational goals.
Product leadership
· Overall product leadership of our customer marketing platform, Marketing Cloud, ensuring data models and digital ecosystem are optimised and compliant with data privacy laws and industry standards, protecting supporter data from cyber threats.
Analysis and insight and performance
· Implement digital tracking, attribution and measurement in line with established UTM governance and tagging standards to enable accurate tracking and optimisation. Lead the supporter data function, ensuring accuracy and compliance of supporter data, working with business system teams to ensure reporting enables actionable decision making.
Consultancy and stakeholder management
· Act as an expert inhouse consultant for programme teams providing advice and guidance to embed best practice, accessibility and innovation in digital communications, driving continuous improvement.
Digital marketing project management
· Lead digital marketing projects that deliver continuous improvement and compliance driving improved engagement with our audiences and programme outcomes.
Person Specification
Core Knowledge
· Deep understanding of CRM, CDP and marketing automation platforms. Experience of Salesforce and Marketing Cloud would be an advantage.
· Management of multiple audience-focused email marketing programmes with complex segmentations and competing priorities
· Excellent understanding of email copy and content best practice
· Excellent understanding of accessibility and legal regulations for email marketing, including the Data Protection Act and UK GDPR and accessibility best practice
· Strong understanding of digital measurement, including tracking, attribution and analytics methodologies and summarising insights to inform decision making.
Essential Skills
Data analysis and converting this to actionable strategies
Excellent stakeholder management and relationship building skills
Able to influence decisions, demonstrates collaborative approach
Ability to think strategically and practically deliver
Excellent ability to co-ordinate a variety of projects simultaneously in a multi-stakeholder environment
· Problem solving approach, giving strategic direction
· Process review and improvement skills
Key Experience
Leading and delivering digital projects and outcomes
Leading email strategy and function
Ensuring best practice and compliance
Performance measurement and reporting skills
Team leadership
Managing relationships with suppliers and agencies
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