Email Copywriter
Employer: ProWritingAid
Location: We are a 100% remote team - Candidates must be located in the United Kingdom or Europe
Temporary: Contractor
Working hours: 20 hours per week
Salary: Not listed
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Help millions of writers become better storytellers.
ProWritingAid is looking for a Lifecycle Email Copywriter who understands both creative writers and conversion psychology.
This is not a traditional newsletter-writing role. You will own the messaging that activates new users, nurtures long-term engagement, and drives upgrades through lifecycle email campaigns.
If you know how to turn onboarding sequences, product launches, and newsletters into high-performing growth engines, we want to hear from you.
What You’ll Own
You’ll be responsible for crafting engaging email campaigns that guide users through the entire customer journey.
Key deliverables include:
Lifecycle & Nurture Campaigns
Write and optimize onboarding sequences that activate new users.
Develop lifecycle emails that increase feature adoption and product engagement.
Build nurture campaigns that convert free users into paid subscribers.
Create win-back and retention campaigns to reduce churn.
Product Launch Communications
Write announcement emails for new features, updates, and product launches.
Translate product capabilities into clear user benefits that drive adoption.
Partner with product marketing to ensure launches generate strong engagement.
Newsletter & Community Engagement
Write engaging newsletters that educate and inspire our community of writers.
Highlight writing tips, product updates, and resources that keep users returning to ProWritingAid.
Maintain a consistent brand voice that resonates with creative writers.
Optimization & Testing
Run experiments on subject lines, messaging, and CTAs to improve performance.
Analyze open rates, click-through rates, and conversions to refine campaigns.
Collaborate with the marketing team to improve the overall lifecycle funnel.
This role is performance-driven. Success will be measured by engagement, activation, and conversion metrics, not email volume.
What We’re Looking For
Native English speaker
Proven experience writing high-performing lifecycle or CRM email campaigns.
Strong portfolio showcasing onboarding flows, nurture sequences, or launch campaigns.
Deep understanding of creative writers and the writing process.
Strong grasp of persuasion psychology and email marketing best practices.
Experience working with lifecycle tools (e.g. Braze, HubSpot, Iterable, Customer.io, etc.).
Ability to analyze performance data and iterate based on results.
Exceptional writing and editing skills.
Based in the United Kingdom or Europe.
Why This Role Matters
Millions of writers rely on ProWritingAid to improve their craft.
Email is one of the most powerful ways we connect with them—helping new users get started, introducing new features, and keeping writers engaged with our platform.
Your words will shape how writers experience the product long after they sign up.
Details
Contractor
Up to 20 hours per week
Candidates must be located in the United Kingdom or Europe
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