Direct Response Marketing Officer
Employer: Alzheimer's Society
Location: Home based
Working hours: Full time, 35 hours per week
Salary: £31,018 - £34,464 Per Annum
Closing date: 09 Nov 2025
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About The Role
Do you have experience of planning, developing and delivering paid, multi-channel marketing campaigns? Would you like to produce event marketing campaigns for the UK’s leading charity for people affected by dementia?
We are recruiting for a Direct Response Marketing Officer to join on a full-time, permanent contract, working 35 hours per week.
As Direct Response Marketing Officer you will manage and deliver multi-channel marketing campaigns, driving participation for our sports, challenge, and mass event program. By working with different teams across the organisation and our media agency and external stakeholders, you will brief, optimise and evaluate marketing campaigns.
You will monitor the results of communications, make recommendations to help inform and improve future campaigns and provide timely and accurate updates on key campaign metrics to senior stakeholders.
Every day will be different, for example, the role can include writing compelling marketing copy for a campaign, working with internal and external designers to develop creative ideas, or producing a post-campaign report.
Interviews for this role have been provisionally scheduled to take place via MS Teams on Monday 17th and Tuesday 18th November.
About you
Joining us, you’ll have experience of planning, developing and delivering paid, multi-channel marketing campaigns. You’ll have experience of managing day-to-day relationships with suppliers and agencies and you’ll be able to brief internal teams or external suppliers on print, copy, design or market research requirements.
Crucially for this role, you’ll be able to stay organised and prioritise effectively while juggling multiple tasks or conflicting deadlines. You’ll also understand budgets, financial management and reporting and you’ll be able to monitor, collect and analyse data to make decisions and recommendations.
What you’ll focus on:
Planning, developing and executing event marketing campaigns for Alzheimer’s Society fundraising events.
Leading on the development and implementation of events marketing across a range of channels, including but not limited to TV, Radio, Digital (including social media), Direct Mail, Door Drops, email and SMS.
Overseeing part of the events budget, including monitoring spend and monthly reporting.
Drafting compelling copy, ensuring that all communication is in line with the overall campaign concept and adheres to guidelines.
Providing timely and accurate updates on key campaign metrics to senior stakeholders.
Closely monitoring and evaluating the results of all communications, using learnings to optimise during and post-campaign across all channels.
About Alzheimer's Society
Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.
At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.
Together with our supporters, we’re working towards a world where dementia no longer devastates lives.
Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.
Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.
Our hiring process
During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply. Please also contact Alzheimer’s Society Talent Acquisition Team via careers@alzheimers.org.uk for application support or any adjustments you might need.
To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.
We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.
We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a DBS check at the relevant level.
Giving back to you
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
You can also visit our Working for Us pages, which give you more information about what it’s like to be an employee at the Society.
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