Digital Conversion Specialist
Employer: RNID
Location: We are a remote working organisation, with colleagues based across the UK in locations from Cornwall to the Scottish Highlands and everywhere in between. We come together in person twice a year for our Staff Summits, inspirational events for sharing skills and ideas, hearing from external speakers and spending quality time with colleagues.
Working hours: 28 per week, must include Wednesdays
Salary: £45,000 per annum FTE, pro-rata for 28 hours per week (£36,000pa)
Closing date: 18 January 2026
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We are RNID: the national charity supporting the 18 million people in the UK who are deaf, have hearing loss or tinnitus.
We work with our communities and partners across industry, government, charity, education and more to change life for the better.
We are a remote working organisation, with colleagues based across the UK in locations from Cornwall to the Scottish Highlands and everywhere in between. We come together in person twice a year for our Staff Summits, inspirational events for sharing skills and ideas, hearing from external speakers and spending quality time with colleagues. We bring together the best of digital and in-person working in a modern, progressive organisation.
Purpose of the role
The Digital Conversion Specialist is responsible for creating, maintaining and optimising RNID’s online payment/donation pages, boosting related conversion rates and ensuring a seamless user experience. Payment pages are required for marketing and fundraising campaigns and products, as well as always-on content such as our online hearing check, and the role is central to enabling and increasing online giving. The postholder will be the organisation’s subject matter expert on online donation pages and payment processes.The role
Building, testing and maintaining compliant online payment pages and related transactional emails, currently using the Engaging Networks platform.
Proactively identifying and implementing initiatives to improve conversion rates, for example A/B testing, installing alternative payment methods, and enhancing page and content design for optimal user experience.
Managing relevant projects, including an audit of the existing approach, a longer-term review of the platforms we use, and exploring new payment methods.
Tracking, reporting and acting on data, including income received, projected income, conversion and drop-off rates.
Please see the attached job description for more details.
Essential skills
Experience building and maintaining online payment/donation pages and transactional emails using a digital platform like Engaging Networks, or transferable experience building online content with a conversion element, and an aptitude for learning new platforms.
Experience driving improvements to online conversion rates and knowledge of relevant techniques such as A/B testing.
Experience tracking, reporting and responding to data/performance, ideally related to conversion/donations/payments.
Experience with data analysis tools, ideally Google Analytics, Google Tag Manager and/or Hotjar.
Ability to act as a Subject Matter Expert and lead projects.
Experience managing agency and/or supplier relationships.
Experience working with and managing requests from internal stakeholders.
Ability to learn and adhere to compliance regulations and accessibility standards.
Ability to track and fix issues with payment pages.
Ability to follow internal processes.
Ability to learn and adhere to brand and style guidelines.
Desirable skills
Knowledge of relevant fields, such as user experience, digital content or content design.
Ability to review written content and suggest improvements for maximum impact.
Knowledge of best practice relating to online payments and payment pages.
Familiarity with PCI compliance and secure payment processes, cookie compliance, GDPR and PECR.
Benefits include:
28 days annual leave plus all bank holidays
Plus 2 wellbeing days for extra flexibility
Sickness benefit entitlement from day 1
Fully remote working with no core hours
£26 remote working allowance every month
Two in person whole staff conferences a year
Pension scheme with 4% employer contribution
Life Assurance of 2x annual salary
Employee assistance programme that provides counselling sessions
Additional benefits for maternity, paternity and adoption
Hospital Saturday Fund health benefit
Access to a discounted event ticketing platform
Our commitment to diversity
If you require support to apply for or fulfil the requirements of this role, please inform us so we can discuss options.
RNID is proud to be a member of Disability Confident and as a Disability Confident Leader we recognise the value disabled people bring to RNID. We offer interviews to any candidate that tells us they have a disability and meets the minimum criteria for the role.
It is important to note that in certain recruitment situations such as high-peak times, the employer may need to limit overall numbers of interviews offered. This will include the number of interviews offered to disabled people that meet the minimum criteria.
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