Digital Content Manager

Employer: PETA UK

Location: Hybrid in London or remote in mainland UK (with monthly attendance to the London office)

Working hours: Full-time

Salary: £37,000 – £42,000

• Job description

  Your writing engages and inspires. You thrive in a fast-paced, mission-driven environment and have a strong grasp of digital storytelling, SEO, and online advocacy. You are passionate about animal rights. If this sounds like you, PETA would love to hear from you.

  Position Objective:
  Lead the creation, coordination and optimisation of compelling digital content that supports PETA’s campaigns.

  Term of Employment:
  Full-time

  Location:
  Hybrid in London or remote in mainland UK (with monthly attendance to the London office)

  Reports To:
  Senior Digital Marketing Manager

  Salary: £37,000 – £42,000

  Key Responsibilities:

  • Inspire millions of people to take positive actions for animals by writing, editing, and publishing compelling advocacy copy, including petitions and letters to politicians and other decision-makers

  • Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates

  • Monitor planning proposals for new factory farms, research and draft petitions specifically targeting new planning applications and other urgent animal rights issues

  • Oversee the creation, editing, and publishing of web content, including blog posts and lifestyle features

  • Use analytics tools to track content performance and inform future content strategies

  • Conduct keyword research, and develop and implement SEO strategies to boost organic traffic to the website

  • Collaborate with other teams to ensure the accuracy of digital content and its alignment with campaign goals, and maintain a dynamic and engaging website

  • Assist the social media team by repurposing and adapting content for platforms such as Instagram, Facebook, and X (Twitter)

  • Work as part of the digital marketing team to ensure that online campaigns are as effective as possible

  • Support the digital team with additional tasks as needed

  Requirements

  • Proven experience in digital content creation, web publishing, or online campaigning

  • Excellent writing, editing, and proofreading skills with a persuasive and engaging style

  • Strong understanding of SEO principles and content performance metrics

  • Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and social media tools.

  • Knowledge of HTML is an advantage, but not essential

  • Ability to manage multiple projects and deadlines in a fast-paced environment

  • Intermediate skills in photo editing using tools like Photoshop or Canva

  • Experience with e-campaigning tools such as Engaging Networks preferred

  • Strong work ethic with a focus on efficiency, patience, exceptional attention to detail, a positive attitude, and innovative ideas

  • Demonstrated ability to work independently and as part of a team

  • Knowledge of animal rights issues and PETA campaigns

  • Adherence to a vegan lifestyle is strongly preferred

  • Ability to advocate the organisation’s positions on issues to the public in a professional manner

  • Commitment to the objectives of the organisation

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