CRM Specialist
Employer: BorrowMyDoggy
Location: Fully remote
Working hours: 1–2 days per week (flexible, e.g. just mornings or evenings)
Salary: Not listed
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1–2 days per week (flexible, e.g. just mornings or evenings) | Remote (UK-based preferred)
Who we are
Launched in 2012, BorrowMyDoggy is the UK’s leading dog-sharing marketplace, connecting dog owners with trusted local dog borrowers. Our aim is to leave ‘Pawprints of Happiness’ on the lives of dogs and people.
Over the past few years, we’ve invested significantly in upgrading our CRM, data infrastructure and mobile apps. With these foundations now in place, our focus is on driving engagement, improving retention and making the marketplace work better through well-executed CRM.
What it is like working with us:We’re a fun go getter team who are incredibly supportive and always take initiatives to come up with ways to improve BorrowMyDoggy. As we are a small company, there is plenty of room to grow and take on new responsibilities.
Who we're looking for:We’re looking for a hands-on CRM Specialist to support our in-house CRM Lead with execution and delivery across lifecycle communications.
This is a part-time role (1–2 days per week) and is well suited to someone who already works in CRM and wants to add a meaningful, flexible role alongside another position, consultancy or portfolio career.
This is an execution-focused role. You’ll be building, sending and optimising CRM communications - not just planning them.
You’ll need to be a great communicator, organised, with a real interest in helping others to make a positive difference. Being able to take the initiative and face challenges with a smile is essential.
What you'll do:
Build and send newsletters, lifecycle and engagement communications across email, push and in-app
Support the CRM Lead in executing customer journeys in Braze
Create and manage user segments based on behaviour, activity and lifecycle stage
Help maintain and optimise onboarding, engagement and reactivation flows
QA campaigns and journeys to ensure accuracy, timing and relevance
Use CRM data to identify opportunities to improve engagement, response and retention
Work with Customer Care, Product and Ops where CRM supports the member experience
Ideal attitude
Quick to learn and able to think on your feet
Self-motivated and comfortable working independently (fractional setup)
Outgoing and energetic, with a positive “roll-up-your-sleeves” mindset
Naturally organised and proactive - you spot what needs doing and get it done
Time commitment & setup
1–2 days per week (flexible; could be a fixed day)
Fully remote (we do have a small office in London, you can go to)
Hands-on, execution-focused
Requirements
Essential:
Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself
Strong attention to detail and confidence managing live CRM sends
Data-aware mindset with an understanding of engagement and retention metrics
Clear written communication skills
Ideally:
Familiarity with A/B testing and experimentation in CRM
Experience with push notifications and in-app messaging
Experience working in a marketplace or two-sided platform environment
Nice to have:
Ability to design and build HTML emails
Social media experience (content, community or campaign support) is a plus, but not required
Benefits
Competitive salary
A fun and friendly dog loving team
Contribute to shaping the future of a rapidly growing tech company
Work with a mission-driven brand and an engaged, dog-loving community
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