CRM Executive
Employer: Animal Friends
Location: Remote - UK
Working hours: Full time, 37.5 hours per week
Salary: up to £29,016
Closing date: 30-09-2025
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Are you ready to make your mark in a fast-growing, customer-focused business that’s redefining how we engage with pet owners and veterinary practices?
We’re looking for a CRM Executive to join our dynamic Customer Engagement team, with a special focus on our partnerships in the veterinary sector.
You’ll play a key role in delivering multi-channel CRM campaigns that keep our customers informed, supported, and loyal – all while helping us develop a best-in-class experience for pet owners across the UK.
Base salary: up to £29016 plus great benefits
What you’ll be doing:
Supporting the planning and delivery of CRM campaigns across email, SMS, and digital touchpoints.
Working closely with the team to execute targeted, personalised campaigns that span the full customer lifecycle – from acquisition and onboarding to retention and re-engagement.
Helping to roll out co-branded campaigns with our veterinary practice partners – ensuring messaging is aligned, effective, and consistent.
Assisting with Animal Friends Insurance (AFI) core CRM activity, including welcome, renewal, and retention communications.
Collaborating with internal teams including Digital, Customer Service, and Compliance to ensure campaigns are accurate and compliant.
Monitoring campaign performance and supporting reporting to help the team continuously optimise based on key CRM metrics.
Supporting the creation and delivery of transactional and lifecycle communications that improve the customer experience.
Ensuring all communications adhere to GDPR and internal data privacy standards.
What we’re looking for:
Proven experience working on CRM or email marketing campaigns – either in-house or agency-side.
Working familiarity with CRM platforms or marketing automation tools (e.g. Braze, Emarsys, Ometria or similar)
A keen eye for detail and an interest in using customer data and insights to drive better outcomes.
Experience in pet insurance, veterinary, or regulated industries is a bonus – but not essential.
Experience of co-branded or B2B2C campaigns is nice to have, but training will be provided.
Why Animal Friends?
We believe in working hard, striving for the best, and enjoying the journey. We’ve cultivated a collaborative and supportive environment where every team member is valued. While we're focused on achieving great things, we have a strong commitment to a healthy work-life balance.
This is a role where you can build a career, bring your best self to work, make a tangible difference, and be part of a team that’s as passionate as you are.
Benefits of working with Animal Friends
We recognise that your hard work shouldn’t come without its perks, so here`s a little list of some of the things you can expect to get from us:
25 days annual leave plus bank holidays and we give you your birthday off
Fully paid day off for charity work
95% of our employee’s own pets, we’re able to provide up to 50% off insurance along with free access to our Vet consultation app JOII
We believe looking after employees’ health is important, so we offer discount on gym membership, access to a Wellbeing hub
We like to celebrate success and recognise excellent employee performance; we will donate £3k to the charity of our employee of the quarter’s choice
Most importantly, you`ll be working within a courageous, passionate and kind-hearted team
Animal Friends Pet Insurance Ltd is an equal opportunities employer and we welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, religions, and sexual orientations. Your application will be dealt with in the strictest of confidence.
We offer accessibility help with application forms which is available via the jobs page of our website.
As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.
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