Communications and Marketing Manager
Employer: The Hygiene Bank
Location: Remote, with occasional in-person team days
Working hours: Full-time
Salary: £38,000 per year
Closing date: Thursday 30th April @9am
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Communications & Marketing Manager
£38,000 per year
Full-time
Are you an experienced and talented communications professional looking for your next challenge? Are you excited to take on a pivotal role which will shape the future of a national charity working on a key social justice issue? Can you use your expertise and experience to raise awareness of hygiene poverty, the charity’s work and bring critical supporters and stakeholders onboard? If this sounds like you and you’re motivated by improving the lives of people across the UK, we’d love to hear from you.
The Marketing and Communications Manager plays a key role in raising awareness of hygiene poverty and inspiring individuals and corporate partners to act in support of The Hygiene Bank’s mission. This role leads our communications strategy, creates compelling content, manages digital channels, secures regional and national media coverage for the charity, and supports national campaigns and events. You will have the opportunity to work with our exciting portfolio of corporate and brand partners, co-designing joint campaigns and initiatives, and positioning our communications to generate further support and income. You will also play an important role in our End Hygiene Poverty research and campaign partnership with the charity In Kind Direct.
Working collaboratively across the organisation and with external partners, the postholder ensures our brand integrity and messaging is clear, ethical and impactful, helping to amplify the voices of those experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. It is a varied, creative and meaningful role which sits at the heart of our work to ensure everyone has access to the hygiene essentials they need to feel clean, confident, and connected.
The charity is at a critical point in its development as we work to become a major national voice, working closely with others to drive significant change. Our people must be excited by the potential of what lies ahead, enjoy, and thrive in, change.
KEY RESPONSIBILITIES
1. Communications Plan and Implementation
Develop and implement the annual communications and marketing plan in collaboration with senior leadership.
Design communications which meet our objectives, with particular emphasis on raising awareness of hygiene poverty and the charity, securing the support we need and championing and celebrating our partners and stakeholders
Ensure communications are accurate, impactful, and aligned with The Hygiene Bank’s mission, values, tone of voice and brand guidelines.
Translate complex or sensitive issues related to hygiene poverty into accessible, compelling stories.
Provide strategic communications support across teams and projects, including leading on National Hygiene Week, our flagship annual event and our partnerships with leading national brands, such as Boots, Unilever and smol.
Provide communications support for our fundraising campaigns and optimise our calls to action across all media.
Uphold high ethical and inclusive standards in all messaging and ensure our communications conform with accessibility standards.
2. Digital Strategy and Implementation
Lead digital planning and delivery across our website, email, social media and digital campaigns.
Manage digital advertising activity (e.g., paid social, Google Ads), ensuring strong ROI.
Lead on the development and maintenance of our website to maximised our impact with audiences, including using SEO and traffic metrics to inform improvements.
Oversee analytics, reporting and insight‑driven optimisation, using this to guide the work of yourself and the Communications Officer.
3. Content Creation
Produce high quality written, visual and multimedia content for a variety of platforms – including media communications, social media, presentations and speeches and communications collateral to support all our campaigns.
Create and update marketing collateral, including leaflets, posters and campaign toolkits.
Manage, create and edit supporter newsletters and email communications.
Commission and collaborate with designers, photographers and videographers and other external creative resources as required.
Develop and hold a library of high-quality creative assets and imagery which support our proposition and share with partners and volunteers as needed.
4. Ambassadors and Influencers
Build and nurture relationships with ambassadors, influencers and public supporters.
Develop briefs, guidance and campaign plans for influencer activity.
Ensure ambassador messaging aligns with organisational values and priorities.
Identify opportunities to amplify diverse lived experiences and voices.
5. Events
Plan and implement digital and in person events for THB audiences
Lead promotional activity for national and regional events, campaigns and awareness moments including those with our brand and corporate partners
Support branding and communications needs for in‑person and digital events.
Coordinate communications for key campaigns such as National Hygiene Week and major partnership launches.
Capture and produce event‑related content (photo, video, social).
6. External Engagement and media
Act as the point person for our collaborative campaign with In Kind Direct (IKD) End Hygiene Poverty, coordinating joint activities and working closely with peers in the charity
Collaborate and work with our corporate partners to produce co-branded communications and collateral which protects the integrity of our brand and aligns with our partners.
Collaborate with sector organisations to amplify other campaigns and activities in pursuit of shared goals
Support media relations through press releases, statements, case studies and briefing documents.
Work with our external broadcast agency to create compelling broadcast opportunities to amplify our messaging and campaigns
Secure local, regional and national coverage for the charity online, and in print
Represent The Hygiene Bank in external meetings, partnerships and sector collaborations.
Build relationships with community groups, corporate partners and volunteers.
Provide campaign assets and messaging for partners to support wider engagement.
7. Data and Monitoring
Monitor communications performance using analytics tools.
Prepare monthly reports and recommendations based on performance data.
Maintain accurate records of communications outputs, engagement and media coverage.
Ensure GDPR‑compliant data handling and responsible content management.
Prepare an annual review of communications and learnings as input to future plans.
8. Administration
Manage communications timelines, schedules and project documentation.
Coordinate with suppliers, agencies and freelancers, including managing budgets where required.
9. Team
Work collaboratively across teams and with volunteers to support organisation‑wide communications needs.
Line manage the Communications Officer, empowering and championing them in their role
Provide guidance on messaging, brand use and digital best practice.
Adopt a ‘can do’ and responsive attitude to requests from team members.
Contribute to an inclusive, supportive and mission‑driven team culture.
10. Internal Communications
Support internal newsletters, updates and team/trustee communications.
Working with relevant colleagues, ensure staff and volunteers have consistent, clear and accessible information.
Strengthen internal cohesion by supporting cross‑team information flow.
PERSON SPECIFICATION
With a strong alignment to The Hygiene Bank’s values, you will have:
Outstanding written communication skills across a variety of media, from crafting social media content to producing case studies.
A creative mindset, generating new and innovative ways to communicate our work.
An appetite for change and continuous learning and improvement.
Excellent organisational skills: self‑motivated, disciplined, able to work without close supervision.
Ability to work under pressure and manage multiple projects simultaneously.
Ability to represent the charity and its mission in a clear, emotive and factual way.
Strong interpersonal skills: able to build and nurture relationships with volunteers, corporate partners and community groups.
An enthusiastic, can‑do attitude; a self-starter and a team player with a flair for building relationships.
This job description and person specification outlines the major components of the role but is not intended to be exhaustive.
EXPERIENCE
With a strong track record of roles in communications and/or marketing, you will be able to demonstrate:
Proficiency in a range of communications tools, such as Canva, MailChimp, Wordpress, Google Adwords, Adobe, Microsoft Suites, Hootsuite, etc.
Strong copywriting skills for a variety of audiences and formats.
Ability to produce marketing and communications materials for multiple audiences across different platforms.
Ability to communicate effectively with diverse audiences and stakeholders.
Strong IT skills including CRM systems, PowerBI, social media channels, Wordpress, Google Analytics and related tools.
Please note that applicants need to be resident in the UK and have the right to work in the UK.
The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences.
How to apply
Closing date: Thursday 30th April @9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.
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