Associate Marketing Manager
Employer: Claire’s
Location: Remote UK
Temporary: 12-Month Contract
Working hours: Full time
Salary: Not listed
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Associate Marketing Manager - 12-Month Contract - Remote
The Associate Marketing Manager is responsible for the timely and accurate processing and deployment of email and SMS requests on behalf of both external and internal clients. This role supports email campaign requests across multiple business units. They will offer a local market viewpoint to ensure global marketing materials are relevant, timely and appealing to our audience.
Develop the multi-touch email marketing strategy, roadmap, and programs to enhance Claire's audience engagement through segmentation, automation, A/B testing & personalization
Manage the creation and maintenance of campaign briefs in alignment with Integrated Marketing and Branding guidelines
Managing all market activity calendars in consultation with trading and creative teams
Stewarding the development, testing and localization of our Global email program
Leading the digital marketing reporting process, to ensure initiatives are measured and optimized
Maintaining a close look at urgent requests, changes and edits needed to pivot direction accordingly
Quickly building relationships, and maintaining contact with various teams across the organization and external partners to ensure initiatives are maximized to deliver e-commerce revenue across all digital marketing channels
Having a finger on the pulse of events/celebrities/fashions/technologies that are important to our Claire’s & Icing target audience to assist in the creation of top performing digital creative and content
Managing the planning/content calendar for our Global email program, offering creative ideas that are relevant and engaging for our audience
Weekly and sometimes daily analysis of key initiatives via Google Analytics and other reporting software
Support the Senior Manager and Director of Growth
Qualifications
Bachelor’s in Marketing, Communication, Business, or equivalent
Experience in a fast-paced Ecommerce business
Marketing campaign analysis and reporting
3-5 years of experience in email marketing
Copy writing and creative development is a nice to have, but not required
Social media experience is a nice to have, but not required
Project Management
Broad understanding and working knowledge of digital marketing mix
Strong Excel, PowerPoint and Google Analytics skills
An understanding of consumer behavior principles
Location & Work Arrangement
Remote (UK-based)
This is a 12-month contract
Claire's is an equal opportunity employer committed to diversity, equity and inclusion and we encourage applications from members of all underrepresented groups, including those with disabilities. We will accommodate applicants' needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require.
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