Cross-Channel Engagement Officer
Employer: Stroke Association
Location: Homebased, UK. However occasional travel will be required as part of this role, this may include team meetings or other work-related meetings.
Working hours: 35 hours per week
Salary: £30,000 per annum
Closing date: Sunday 22 March 2026
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We are looking for an enthusiastic and motivated individual to join the Communications team.
Reporting to the Cross-Channel Engagement Manager, the Cross-Channel Engagement Officer will design and deliver digital communication strategies across email and SMS, helping to maximise supporter engagement, retention, loyalty and income. This role will play a vital part in building seamless supporter and customer journeys that strengthen relationships, enhance experiences, and deliver measurable results.Key responsibilities include:
Working with teams across the charity to plan, implement, and deliver targeted email and SMS campaigns and automated journeys to maximise income, steward events, provide beneficiary support, inspire actions, and increase retention.
Creating, editing and optimising digital communications, including copywriting, proof-reading, A/B testing, campaign analysis and reporting.
Supporting colleagues by providing training, sharing best practice, and offering expert advice on email and SMS engagement.
Ensuring digital communications are aligned across all online and offline touchpoints, contributing to a consistent and customer-centric experience.
Monitoring and reporting on campaign performance using analytics tools, providing insights and recommendations for continuous optimisation.
Staying up to date with digital marketing practices, sector trends and competitor activity, using insights to enhance campaign effectiveness.
Working closely with the Cross-Channel Engagement Manager and key stakeholders to ensure consistent messaging and impactful content creation.
Continuously testing and refining journeys, content and engagement strategies to improve supporter and customer experience and increase lifetime value.
This role requires some travel for team away days. Candidates must be able to demonstrate how they can meet this requirement of the role.
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