Director of Marketing, Communications and Information Services (Edinburgh)
Employer: Young Scot
Location: Hybrid working remotely and in office (Caledonian Exchange, 19A Canning Street, Edinburgh, EH3 8EG)
Working hours: Full-time
Salary: £56,870 - £60,805
Closing date: Sunday 21 June
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Are you a strategic marketing leader ready to shape how a generation of young people access trusted information, opportunities and services?
Young Scot is looking for an ambitious and experienced Director of Marketing and Information to lead our national information, content, digital marketing, communications and platform strategy at a pivotal moment of transformation.
This is a unique opportunity to shape how Scotland’s national youth information and citizenship charity reaches, informs and engages young people aged 11–26 in an increasingly fast-moving digital world. Central to the role will be our charitable mission, and the values that underpin everything Young Scot does. Working alongside the CEO and Senior Leadership Team, you’ll lead the strategic development of Young Scot’s information services, marketing activity, communications and branding, digital platforms and audience engagement approach, ensuring we remain relevant, trusted and innovative in how we serve young people across Scotland.
You’ll oversee the evolution of Young Scot’s digital ecosystem, including our website, app, membership and media communications and wider content infrastructure, ensuring these platforms are modern, scalable and future-ready.
This role requires a leader who is comfortable shaping strategy and delivering execution. You’ll bring experience leading teams, driving audience growth, overseeing digital products and translating emerging opportunities appropriately - including AI and new media behaviours - into practical organisational and societal advantage.
You’ll also play a central role in ensuring Young Scot continues to deliver high-quality commissioned campaigns, trusted information services and impactful engagement activity in partnership with the Scottish Government, public sector partners, commercial organisations and the wider youth sector.
If you’re a confident strategic leader, an innovative thinker, and someone excited by the opportunity to shape the future of youth information and engagement in Scotland, we’d love to hear from you!
About Young Scot
Young Scot is the national youth information and citizenship charity for young people aged 11–26 in Scotland.
We empower young people by providing trusted information, opportunities, rewards and a platform for their voices to be heard, helping them navigate life and shape their futures.
We work in partnership with central and local government, the private sector, the third sector and young people themselves to deliver meaningful impact across Scotland.
The Role
We are seeking a strategic, commercially aware and digitally confident Director of Marketing and Information to lead Young Scot’s content, digital marketing, communications, information and audience engagement functions.
This is a pivotal senior leadership role, responsible for ensuring Young Scot remains Scotland’s leading trusted youth information provider while continuing to evolve in response to changing technologies, digital behaviours and audience expectations.
The successful candidate will oversee:
Communications and public messaging
Brand strategy and stewardship
Marketing and campaign delivery
Content and social media (consumer and stakeholder-facing)
Youth information services
Digital platforms, websites and web portals
Audience engagement and digital growth
Internal and external relationship development relevant to the function
You will lead a broad portfolio spanning youth information, content strategy, digital campaigns, marketing performance, communications and brand, platform development, product innovation and audience growth.
Working closely with the CEO and Senior Leadership Team, you will ensure Young Scot’s information and engagement activity supports wider organisational objectives, strengthens relationships with stakeholders and maximises our impact with young people.
You will also identify opportunities to enhance the reach, effectiveness and sustainability of Young Scot’s digital and marketing activity through innovation, partnerships and new approaches
Key Responsibilities
Strategic Leadership
Develop and deliver a comprehensive information, marketing and digital engagement strategy aligned with organisational priorities
Lead Young Scot’s evolution as a trusted, future-focused national youth provider
Advise senior leadership on digital transformation, audience engagement, emerging technologies and youth communication trends
Contribute as a member of the Senior Leadership Team to wider organisational strategy, governance and performance
Represent Young Scot externally with stakeholders, partners and sector leaders where appropriate
Youth Information and Content Leadership
Oversee Young Scot’s national youth information strategy, ensuring information remains trusted, accessible, relevant and responsive
Ensure compliance with recognised quality standards and best practice
Lead the development and delivery of multi-channel information campaigns and content programmes
Ensure content reflects changing youth behaviours, digital consumption patterns and platform trends
Explore how AI, automation and emerging technologies can strengthen Young Scot’s information delivery responsibly
Marketing, Campaigns and Audience Growth
Lead the strategic direction of Young Scot’s marketing and engagement activity across digital and offline channels
Ensure campaigns maximise reach, relevance, participation and measurable impact
Oversee delivery of commissioned campaigns and funded partnership activity to agreed objectives, budgets and reporting standards
Identify opportunities to grow audience engagement, strengthen campaign effectiveness and expand impact
Develop innovative audience growth strategies across owned, earned and partner channels, directly contributing to diversifying income generation
Communications and Brand
Lead Young Scot’s communications strategy, public messaging and organisational reputation
Oversee external communications, campaigns and key organisational messaging
Provide stewardship of the Young Scot brand across all channels and touchpoints
Ensure consistency, quality and strategic alignment in communications output
Support senior leadership with reputation management and stakeholder communications where required
Digital Platforms and Product Development
Provide strategic leadership across Young Scot’s digital ecosystem, including:
Young Scot mobile app alongside other key teams internally
Young Scot digital communications infrastructure
Membership and engagement tools alongside other key teams internally
Responsibilities include:
Ensuring platforms remain modern, scalable, secure and accessible
Overseeing digital product strategy and ongoing development
Improving user experience, audience journeys and engagement performance
Identifying opportunities for stronger integration across platforms and services
Ensuring digital infrastructure supports trusted information delivery and youth participation
Innovation and Organisational Development
Lead innovation across information delivery, audience engagement and digital
Identify new technologies, tools and strategic opportunities that improve organisational effectiveness
Support the development of future-facing products and services for young people
Help embed a culture of innovation, experimentation and continuous improvement across the organisation
Management and Team Development
Provide strong leadership across marketing, digital, communications and information teams
Build a collaborative, ambitious and mission-focused culture
Ensure teams are supported, well-managed and delivering to a high standard
Drive clear planning, prioritisation, accountability and performance across the function
Person Specification
Essential Experience
Significant senior leadership experience across digital, marketing, communications, content and social media.
Experience leading complex digital platforms, audience ecosystems or large-scale engagement programmes
Proven experience developing and delivering organisational strategy
Track record of leading high-performing teams and delivering measurable impact
Experience working with senior stakeholders across public, private or third sector environments
Experience overseeing campaigns, communications, partnerships or programmes with multiple stakeholders and delivery requirements
Essential Knowledge & Skills
Significant senior leadership experience across marketing, communications, digital, information or audience engagement functions
Strong understanding of digital platforms, audience engagement and modern marketing strategy
Knowledge of changing youth media consumption behaviours and communication trends
Understanding of digital product development, user-centred design and platform ecosystems
Strong grasp of emerging technologies including AI and digital transformation opportunities
Excellent leadership, communication and stakeholder management skills
Strategic thinking combined with strong operational delivery capability
Ability to balance innovation with governance, quality and organisational accountability
Personal Attributes
Strategic, innovative and future-focused
Collaborative and emotionally intelligent leader
Highly motivated, resilient and delivery-focused
Strong commercial awareness and problem-solving mindset
Passionate about improving outcomes for young people
Committed to Young Scot’s mission and a belief in our core values
Desirable
Experience within the youth, public sector, education, charity or non-profit sectors
Understanding of youth information standards and trusted content delivery
Experience of digital transformation programmes
Experience of membership, app-based or rewards-based digital products
Knowledge of Scottish public sector communications or policy environments
Why Join Us?
This is a rare opportunity to shape how one of Scotland’s most recognised youth organisations communicates, innovates and delivers impact.
You’ll lead critical work at the intersection of trusted information, digital transformation, youth engagement and innovation - helping ensure Young Scot remains relevant, resilient and indispensable for the next generation.
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