Database and Fundraising Development Officer

Employer: Kids Matter  

Location: Remote (based in England & Wales with occasional travel required)

Working hours: 4 days per week. Monday mornings are compulsory due to a weekly team meeting, otherwise hours can be spread throughout Monday to Friday.  

Salary: £22,932 – £28,224 DOE (£28,665 – £35,280 FTE)

  • Overall purpose

    Becoming our in-house CRM (Beacon) expert, this role will interrogate our data, identifying opportunities for segmentation and targeting, informing the work of others across the communications and fundraising teams. They will be key in understanding the data that we hold, building user journeys to deepen engagement and looking for opportunities to develop our one-off and regular giving segments of our fundraising portfolio.

    Key responsibilities

    Data & Insights

    • Become the in-house expert of Kids Matter’s CRM (Beacon) ensuring it becomes a fit for purpose tool for all things fundraising and marketing.

    • Build (and share) dashboards and KPI reports.

    • Analyse donor behaviour and giving patterns, identifying opportunities for future engagement and income growth.

    • Inform other team members across Kids Matter of engagement opportunities with different stakeholders/beneficiaries.

    • Work closely with the Communications and Marketing Coordinator and Content Manager to segment data and tailor content accordingly.

    • Develop an excellent working understanding of GDPR and other such regulations, ensuring Kids Matter complies in how data is both collected and stored.

    Develop Kids Matter’s individual giving programme

    • Help develop a structured and sustainable individual giving programme (both one-off and regular)

    • Create tailored stewardship journeys

    • Identify donor uplift opportunities from one-off and regular donors

    Supporting the wider work of the Fundraising and Communications team

    • Where appropriate, assist with any new corporate fundraising opportunities.

    • Be an active member of the Communications and Fundraising Team, bringing ideas, creativity and opinions to all projects and conversations.

    • Work effectively with teams across the whole of Kids Matter.

    • Engage positively in the Kids Matter culture, contribute towards staff prayers and on occasion lead devotions.

    Wider team involvement

    • Contribute towards staff prayers and, on occasion, lead ‘Thought for the Day’.

    • Provide additional support to other teams when appropriate.

    • Engage with team-wide meetings and trainings.

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